Taylor Cohen

What kind of ethical difficulties does the ABA code of ethics create for the conscientious lawyer? One of the ethical difficulties that the ABA code creates for the conscientious lawyer occurs when the lawyer gets a guilty client off on a crime that they know they committed. Another ethical difficulty occurs because the code states that they must defend their client even If they know they are guilty, they must do everything they can to win an acquittal but they also have an ethical obligation to prevent another crime from happening.The dilemma occurs when they know their client will commit the same crime again. The conscientious lawyer is also instructed by Canon 7 not to make his own decision about what is just. He cannot take on the role of Judge or Jury. He must leave it in the hands of the Judge or Jury to decide his client's guilt or innocents. If a lawyer finds it difficult to handle such a situation they can take solace in the belief of Samuel Johnson whose belief it was that the truth is decided by the court's verdict not the conscious of the lawyer. Dry.Johnson states that even if you, the lawyer on a case feels that his/her arguments are weak they don't know If they might convince the Judge anyway and If It does then the lawyer was wrong and the Judge was right. Elliot D. Cohen 1 . According to Cohen, what are the salient marks of a morally good person? According to Cohen the salient marks of a morally good person are that they are just. They treat others justly when distributing goods or services. They do so in a manner that shows no partiality to one particular group over another unless their need is rater.The morally good person is truthful. They demand some measure of moral courage. They tend to do what they deem as morally right even if that means suffering hardships for their stand. They have respectable monetary habits. A morally good person is disposed to good for others. They do it not for themselves but just because It is the right thing to do. A morally good person is trustworthy. Lastly Cohen says that a morally good person has their own moral compass and that they will follow their own moral principles.

Retail Management Essay

Bobcat India Limited revolutionized footwear selling in India. The company hit upon the idea of reaching customers through exclusive retail stores way back in 1932 and set up its own outlets, which numbered around 1,200. it was no mean task setting up such a large network of retail outlets, especially when 90% of them were owned and operated by the company, the rest being dealer-owned and operated. This chain store format identity has been a strong differentiating factor in the Indian retail sector, being the first of its kind. Combined with the high quality of the footwear, the brand soon had top-of-the-mind recall and stayed there for many years. Until a few years ago, the name ‘Bobcat’ Was synonymous with organized retailing in India, the only one of its kind. The Chain Store Format The Bobcat chain store format had its own credo a signature store-design with exclusive signage and windows in order to facilitate easy association in the minds of the Indian consumers. At present there are only two major categories of store in the Bobcat Chain Store format: a) Bobcat Family Stores b) Bobcat Bazaar a) Bobcat Family Stores These are sub-divided into two formats again, based on the size of the stores. They are: I) Super Stores, generally more than 5,000 sq.ft. catering to customers in the footwear category. II) High-street stores that are anywhere between 500 and 1,500 sq.ft., found in busy shopping areas. b) Bobcat Bazaar Bobcat Bazaar stores sell the company’s planned economy product lines and market- down merchandise round the year. Known as R-pair stores, their performance depends heavily upon the availability of marked-down merchandise. Such markdowns are done on products that have suffered quality accidents, are shop-soiled, lines that are closed-out etc. Recent Format Developments New retail formats have begun to supersede conventional ones. Independent big-box multi-brand department stores have started selling footwear as a category, especially in metros and cities. Malls are another new shopping format that is growing rapidly in the metros. Many upcoming footwear retailers are obtaining space inside the malls as mall partners to take advantage of the ready footfalls available. For the existing independent Bobcat stores it is expensive now to run campaigns and promotions to attain the required footfalls and expected conversions. Merchandising in Bobcat Family Stores The exclusivity of the ‘Bobcat’ brand to the Bobcat retail stores was the differentiating factor for customers until recently. However, a few years ago the company decided to sell Bobcat branded goods through its channel sales wing called Bobcat Wholesale. Hitherto, the wholesale channel had a different brand for itself called BSC. This wholesale channel supplies merchandise to footwear retailers across India through its authorized distributors. The brand Bobcat has now been extended to this wholesale channel too, which means that Bobcat branded goods are available in every other local footwear store. The exclusivity of the brand to its own outlets has come to an end. And, even as the sales of the wholesale division remain stagnant, what compelling reasons can a customer have to visit a Bobcat Store now? A peculiar feature of the Bobcat store was its odd price points: Rs 149.95, 199.95, etc. Merchandise Presentation and Visual Merchandising Bobcat pioneered the concept of show window displays in India with a style that was unique to the company. It was professionally managed, with an exclusive team handling the motif and the design. Every month the direction to decorate the show windows were given by a mailer prepared by special decorators. Sales personnel in each store were trained to be window decorators too. Recently, these windows had to be done away with because the company thought that they should follow the contemporary practice of free-access retailing, where all merchandise pairs are displayed in open shelves to enable customers to help themselves. Remember, in India footwear is always tried on a footstool and bought after considerable service extended by the salesperson personally. Free-access retailing may work when there is adequate space inside a store to move around. The effect of such ‘pigeon-hole’ free access is that they give an impression that they are Bobcat’s R-Pair outlets. What can now entice the customer into entering a bobcat store? Customer Service Though Bobcat faces tough manpower challenges (the store sales personnel and managers have separate labour unions), the sales personeel who are on its permanent rolls are trained in selling footwear. However, there is a large proportion of untrained temporary hands. Further, salespersons do not wear any uniform and hence customers can hardly identify them. There is as yet no loyalty programme to create customer stickiness to any store or the brand, and most of the stores are not connected by a central information system or ERP (enterprise-wide resource planning) as the organization has its limitations when it comes to investing in such initiatives. Organized retail companies need to have non-negotiable standards of customer service or they will lose customers to its competitors. The company is now losing its market share despite its strong position in categories like men’s footwear, children’s uniform shoes, etc. However, the number of stores it has around the country is around the same, at 1,200. The company now needs to put together a plan for both its survival and growth on a war footing. The top Management is revisiting its strategies in every functional area to turn the company around.

NY Times writer David Pogue and his Work Essay Example | Topics and Well Written Essays - 1500 words

NY Times writer David Pogue and his Work - Essay Example When writing about Fujifilm X100, he says that â€Å"the top portion and bottom plate have been â€Å"die-cast from magnesium alloy†, and then he explains in brackets that â€Å"it’s silver metal, in other words†. Another explanation in the same text is â€Å"It’s also a f/2.0 lens, meaning that it lets in a lot of light†. Pogue perfectly understands the fact that his readers are not experts in consumer electronics. Therefore, they need gradual explanations in order to be able to grasp the most important information. So, the author makes sure he covers the basics first. Later, he gives additional information. Sometimes he provides the simple explanations for the average reader and then gives some specialized information in brackets. For example, in the text on Samsung’s Central Station, Pogue says that â€Å"as far as Samsung and I know, it’s never been done before† and then adds in brackets: â€Å"Samsung says it’s using a â€Å"proprietary protocol over the ultra-wideband spectrum that is not, and does not interfere with, Wi-Fi or Bluetooth.† We can see another example in the article about the Tryx camera: â€Å"an Advanced menu lets you adjust the exposure, white balance and ISO — light sensitivity — but not manual focus, aperture or shutter speed†. After mentioning the term â€Å"ISO†, the author explains that this means â€Å"light sensitivity†. The author also compares the product he presents to other similar products which are very helpful for the consumer. This is yet another way in which he helps readers learn about new products. In the article on Fujifilm X100, he compares the product to a similar one, saying: â€Å"For most people, the Sony is more compelling; it’s smaller, much less expensive ($700) and takes interchangeable lenses, including a zooming flat one like the X100’s. But the X100’s controls (clear, external, analog, exposed) embrace the opposite approach of the Sony  (on-screen, buried, clumsy).†

Ethics Paper Essay Example | Topics and Well Written Essays - 750 words

Ethics Paper - Essay Example If throwing one overboard saves me, then I would do so without hesitation. The act would not even bring into consideration whether the other three left with me on the boat are saved or not; as long as I am saved, the others can be in any condition possible. But such an egoistic attitude is often considered unethical in social interactions. If everyone acts for the sole benefit of oneself without any thought for one’s surroundings (or neighbours), then the social contract – as described by Thomas Hobbes – would break down and society would cease to exist. On the other extreme, a completely altruistic approach would make me act entirely for the good of others, even if it implies that I would be harmed in the process. Thus, if one of the five people on the boat needs to be thrown overboard, I would jump off myself to save the other four. However, both the approaches above are not logically based on cogent grounds, and therefore, it is suggested that the situation is analysed not through these two extremes, but through other justified ethical theories. The utilitarian theory, founded by Bentham and taken further by Mill, claims that an ethical act is one that maximises society’s happiness as a whole. It is analogous to a communist philosophy where individual elements and motives are disregarded for overall social benefit. Going by this theory alone, the act of throwing one person overboard to save the other four is ethically justified.

Environmental issues Essay Example | Topics and Well Written Essays - 750 words

Environmental issues - Essay Example Aldo Leopold's 'environmental philosophy' has offered fresh insights into the preservation of the environment. Similarly, Garret Hardin's "Tragedy of the Commons" has clearly demonstrated the dangers associated with the anthropocentric view of environment. Environmental issues have also given rise to the emergence of 'radical' environmental rights approaches that emphasized the rights of non-human entities. Even when most of these theoretical underpinnings on environment are quite anthropocentric they also underline man’s responsibility to protect the environment and its natural resources to ensure his own survival and existence. It is worthwhile to analyze the conflict between anthropocentric and bio-centric views on environmental protection. While anthropocentrism emphasizes the well-being of humans alone biocentrism take into account the interdependence and well-being of all living things. It has been identified that the preservation of habitats (of animals, birds, and plan ts) and diverse ecosystems is essential for the maintenance and protection of the ecosystem. The depletion of nonrenewable resources calls for the need to reduce, reuse, and recycle them, find alternatives for them, and to the free market to control conservation. The extinction of various species of animals and plants pose the greatest threat to the balance of the natural environment. However, it is a relief to environmentalists that many world nations have levied legal restrictions on such human activities that would lead to the extinction of various endangered species. The ethicists hold that endangered species have intrinsic value and their extinction would lead to loss of biodiversity that would threaten human survival. From an anthropocentric point of view some other ethicists hold that human beings alone have intrinsic value while biocentrism postulates that one can never undermine the interdependence among all living things leading towards biodiversity. Western religious trad ition and Bible have stressed on the anthropocentric views on environment. Bible’s teaching that human beings were created in the image of God and that God has given him dominion over everything else in the world has led many to conclude that humans are superior to nature and nature exists only to satisfy human needs and wants. However, there are alternative views propagated by people like Francis of Assisi on the value of nonhuman creation and the Noah story in Bible offers the best testimony for biocentrism. Garret Hardin, in his "Tragedy of the Commons" uses the analogy of the herdsmen and the common grass to refer to the environmental crisis. The herdsmen make use of the common grass as a bountiful resource until this lead to lack of grass and Hardin points out that the herdsmen’s use of the commons is analogous to humankind’s use of the planet’s shared resources, such as air, waterways, atmosphere, and climate. Hardin postulates that increased use of resources in the long run would make such resources limited. Hardin thus forecasts that indiscriminate use of resources will be catastrophic for the humans as it will lead to their own destruction. It is therefore imperative that man undertakes steps to avert this imminent tragedy awaiting mankind. The two possible solutions offered by Hardin are: government coercion and privatization of some parts of the commons to allow the free market to regulate their use. No doubt, Hardin’s analogy of the tragedy of commons with that of mankind has evoked favorable responses towards the environmental crisis. The environmental debate has also led to questions regarding the environmental rights of nonhuman entities. Kant’s categorical imperative, being anthropocentric, attributes rights

A Cosi Fan Tutte Opera Theatre Report Research Paper

A Cosi Fan Tutte Opera Theatre Report - Research Paper Example The performances were divided into a series of acts with each act being as intriguing as the next. The first act began with the officer’s confidence in their fiancà ©es faithfulness being challenged by their confidant Alfonso, who is played by Daniel Ewart and Aaron Petrovitch. This act involves the fake departure of the officers, the morning of their lovers and the arrival of the Albanians. It comprises deception by the Albanians, Don Alfonso and the housemaid, Despina who is played by Leah Brzyski and Alina Tamborini. Personally, I found the singing much more captivating than the acting, more so for the first two acts. The harmonics brought the audience in the mood and kept them attentive. The attempts of the gentlemen to seduce their lovers were quite hilarious especially having them pretend to be dying. However, it was a bit disappointing as some of the songs sang did not match the personalities of the characters performing it. It did not make sense how Fiordiligi, her si ster and Alfonso could present such a lovely song as the soldiers went off for war yet there are supposed to be self-centered. As the performance continued into the second and third days, it became less about the music for me but more about seeing what would happen next. The actors did not utilize the stage well during the succeeding acts so the only way to continue with the flow of the story was to listen to the music. This was quite disappointing especially because the first act ended in a lot of suspense.

Xuanzangs Heart Sultra Essay Example | Topics and Well Written Essays - 3000 words

Xuanzangs Heart Sultra - Essay Example The first part focuses on the Heart Sultra and on the reasons why the Heart Sultra is so important to the Chinese Buddhism. This part will cover the main differences among the different branches of Chinese Buddhism, before and after the Heart Sultra. The second part of the paper looks at the changes in Chinese Buddhism that came after the Xuanzang’s Heart Sultra; this part looks at how the Heart Sultra affected the Chinese Buddhism. This part of the paper also looks at the reasons why the Heart Sultra is different from other Sultras and why it caused so many changes in the Chinese Buddhism. The last part, i.e. the third part of the paper looks at how the Heart Sultra affects the modern world Chinese Buddhism. This part focuses on how the Heart Sultra has influenced the beliefs and the worldview of the modern Chinese Buddhism. Let us begin by looking at the Heart Sultra and the reasons why the Heart Sultra is so important to the Chinese Buddhism. For the better understanding of the importance of the Heart Sultra in Chinese Buddhism, it is important to look at the Heart Sultra in the context of Buddhism holy literature. In Buddhism, there is a vast of religious literature or Buddhist scriptures; there are indeed thousands of holy literature in Buddhism. For this reason, it is impossible for any individual to read and to master all the important Buddhist literature. Buddhist Holy Scriptures is referred to as Sultras (Sanskrit) or Suttas (Pali). Heart Sultra, therefore, is one of the many sultras of Buddhism.

War on Terrorism Coursework Example | Topics and Well Written Essays - 250 words

War on Terrorism - Coursework Example The United States should not be involved in this war; they have started this war on terrorism and it is in their hand to end it too. Every country should be given the opportunity to solve their own internal problems, and no other country should have the right about invading in another country’s internal affairs (Rashid, 2003). The United States stands for freedom and cares about the life of American citizens, however, when it comes to the war on terrorism, American soldiers are sent to Afghanistan and Iraq to fight, and many of them don’t return to their land. Those who do return suffer from post-traumatic stress disorder (Kimmel, Stout & Zimbardo, 2006); war gives fewer benefits and more cost. The most important point here is that the war on terrorism has not suppressed terrorism, but it has created more enemies for the state; it promotes violence, instead of dealing with the acts of terror or strengthening the security of a country. Â  

Ethical Audit Report of Tesco Essay Example for Free

Ethical Audit Report of Tesco Essay According to Mamoria (2010), business ethics is defined as the businessmans integrity so far as his conduct or behaviour is concerned in all fields of business as well as towards the society and other businesses. Thus, the conduct or behaviour by businessman towards the society or others may have some conflicts and contradictions. The intention of this report is to highlight what and why the incidents happened. The incidents include the employment of illegal workers, price fixing, and poor product quality. All these incidents tend to spoil the corporate’ image of the company and also bring harmful effect to the communities and other stakeholders. So, Tesco took action by compensating to the victims, restructured corporate management system for better performances, and provided training programme and learning course for the employee. The ethical theories applicable to Tesco include Ethics of Justice, Ethics of Duty, and Feminist Ethics, which will also be discussed in this report. In addition, the organization’s best practices and values such as corporate social responsibility and protecting the environment will also be discussed for the close up of this report. 1. 1 Background of Tesco Tesco, one of the largest retailers in the world started its business in 1919. The Founder, Jack Cohen started a grocery stall in East End of London. He made a profit of ? 1 from sales of ? 4 on his first day. After 5 years, in 1924. Mr. Cohen bought a shipment of tea from Mr. T. E. Stockwell where the â€Å"Tesco† brand first appearance. Tesco expanded its business to petrol station in 1974, and became the UK’s largest independent petrol retailer. It generated a total sales topped ? 1bn and doubled up to ? 2bn in 1982. In order to overtake the UK’s leading grocer in 1990, Tesco made an aggressive marketing campaign to open more stores to gain its businesses. In 2000, Tesco continued to expand its business by product range from clothes to electrical and personal finance products when Tesco. com was launched (www. telegraph. co. uk). For more detail on its corporate background, kindly refer to Appendix I. 2. 0 Ethical Dilemmas Ethics in general and ethics in business are very intimate to one another. Therefore ones personal ethics cannot be completely separated from ones business or organizational ethics. If you are a man of principles, then you are more inclined to insist on high moral standards in your business and organizations (Gavai, 2010). No matter how strong the corporate policy and system, ethical dilemmas still exist as everyone is looking for their own interest. Tesco, one of the biggest retailers in worldwide also faces the same problems such as illegal workers, price fixing and poor product quality. . 1 Illegal Workers Tesco was caught for hiring 30 illegal workers who were foreign students at one of its warehouses. These students were from 11 different nationalities; mostly Bangladeshi and Indian origins were alleged for working up to 3? times longer than their allowed working hour in visa permit (www. visabureau. com). They worked as much as 50 hours extra than the allowed hours of 20 hours per week. This incident happened after the UK border Agency enforcement team visited their factory on July 2012 in Croydon (www. immigrationmatters. co. uk). The retailer took responsibilities by giving corporation to the investigation as they insisted they did not condone illegal working (www. telegraph. co. uk). Anyhow, employees were considered the victims in this incident as they had not been protected by the company’s employment rules, where they were forced to work for extra hours. They faced big losses such as inability to further education and having a work-life balance. Employer did not protect for employee welfare, they abused employee right to work extra which prompted to product high productivity, maximize the profit margin by saving cost of employee salary. Supplier played a key role in this scenario, as it was the only party to transform information between the employers and the employee while in the process of recruitment. In fact, there was wrong information sending either to the employer or the employee. 2. 2 Price Fixing Tesco was accused in the scandal of the pricing fixing on its dairy products such as cheese and milk. The consumers from the Office of Fair Trading in UK reported that Tesco had charged them an additional of approximately ? 270M between years 2002-2003. The huge amount was accumulated from 3 pence extra for a pint of milk, 15 penny extra for each quarter-pound of butter and the same amount per half-pound of cheese for every single purchased together with another 8 firms were implicated in the collusion (www. dailymail. co. uk). They were caught by breaching the competition act in synchronising the increased price with other competitors for certain dairy products. However, Tesco’s competitors had admitted and OFT had been given discount on the fined amount as they had given cooperation in the investigation. When the corporations did not practice fair competition which comply with the competition law, consumers were the victims because they did not protect in fair trading. This is clearly a strong violation of consumers’ rights (www. savistamagazine. com). Shareholders in the corporations basically earned extra profits in this scenario. Whereas, this practices was not encouraged as they must obey the corporate law which was stated in the Corporate Governance. Government department plays a key role in this embarrass scenario; their intention was to protect the consumers. Their penalty towards the corporations sent a clear signal to them not to violate consumers’ rights. In fact, families in UK suffering big loss of expensed extra for the daily goods in unknowingly. They should be protected under the fair trading policy which ensured them to trade in worthiness. 2. 3 Poor Product Quality Tesco also received a punishment from the Bracknell Magistrate Court for selling 127 outdated foods in the Martins Heron branch on May 2011. The foods included beef-burgers, ham and chocolate cheesecake. This incident happened when a girl fell sick after consuming chargrilled chicken pasta salad. This prompted Bracknell Forest Trading Standards officers to investigate the matter after receiving the complaint. The officers found that the foods had expired for 16 days during a visit to the store (www. getreading. co. uk). Trading Standards officers commented this matter as the â€Å"worst case of out-of- date product† that they had ever seen (www. mirror. co. uk). The irresponsible behavior acted by the management of Tesco was strongly affected to the public health. It also brought suffer to the consumers from physically and mentality. The shareholders were also facing lost when the management was careless in managing the stocks. Besides the above, Tesco was discovered for selling 100 expired food products which included yoghurts, fruit smoothies, soup, gravy, vegetable pakoras, packaged salad, pasta bowls, samosa and bhaji snack packs and guacomole dip. These items were past their sell-by-dated of between 1 to 17 days. The occurrence was engaged by a manager who had 20 years experience but his first time to manage the largest store chain, Tesco Extra. Shoppers had complaint about the poor problems to the Coventry City Council and the trading standards officers had proven the issues after their raids at the branch in Gielgud Way, Walsgrave in November 2009 (www. oventrytelegraph. net) 3. 0 Actions taken to solve these dilemmas According to the Merriam Webster Dictionary, dilemmas are situations or problems where a person has to make a difficult choice; an ethical dilemma is a problem where a person has to choose between a moral and an immoral act (smallbusiness. chron. com). Dilemma occurrences in the workplace are common and action taken to solve them is very important, whereas theory of ethics can be applied as guidelines which may bring the moral decision. 3. 1 Reinforce in recruitment and management system Tesco was fined for a total of ? 15,000 by UK Border Agency (UKBA) for 23 students, of various nationalities who had breached the visa working terms (www. telegraph. co. uk). UKBA was reflecting UK government’s intention into act which has promised to overwhelm on visa abuse. The 23 individuals were not permitted to enter UK again (www. visabureau. com). The Britain’s biggest supermarket had ensured that the incident in this nature will never happen again. One of the executive had been laid off after the lacklustre performance (www. telegraph. co. uk). Tesco was a founder member of Ethical Trading Initiative (ETI). They searched employee with high standard by applying the ETI base code which included; no exploitation of child labour, working hours not exceeding (20 hours per week for foreign workers) and regular employment is provided (www. tesco. ie). However, the government had carried out a good job by taking serious action against any employers who had breached the visa working terms. After the fined it brought a â€Å"warning† to the competitors and simultaneously as a reminder to them to have good ethical practice while in competition. Nobody is allowed to breach the rules in order to obtain success in competition. In addition, after UKBA taken action against the employer, the rest employees will enjoy the benefits which to work in regularly, fair treated, feel protected and concerned by the government. Employer was ensured that the management system been improved after laid off an employee who made mistake. Employer was informed to put employee’s welfares as priority. 3. 2 Defending the rights Tesco was slapped with the fined of ? 10m for price-fixing of its dairy products by the Office of Fair Trading (OFT) in 2011 after seven years of investigation. However, they threatened to fight back by taking legal action against OFT to defend themselves. The company claimed they were â€Å"surprised and dismayed† with the fined and strongly denied with any collusion in changing pricing detail with each other via the dairy processors. Tesco stand at its point vigorously and throughout the court. However, it had urged the government to deprive OFT of its power to investigate and punish firms under the competition act (www. mirror. co. uk). The intention of OFT was to alert the industries that the competition laws was enforced in ensuring the shopper in a fair trade condition. Hence, after the punishments were sent, it was ensure that the competition was maintained under the competition laws. Furthermore, competitors were only able to divulge information to each other via dairy suppliers. Suppliers were also not been honest in this incident. Suppliers did not bear responsibility of providing high quality products with reasonable prices where the consumers are able enjoy the benefits. Thus, suppliers being fined by the OFT were considered reasonable. No matter how the employer wanted to fight back with OFT, they had to pay the fine and settled it in the fastest way where to stop any embarrassing matters to affect their sales figure. At the same time, the costly and time consuming case might affect the expense of both taxpayer and business as well. So the fine paid has benefitted the consumers which bring fairness of their trading. 3. 3 Compensations After Tesco had admitted selling of outdated food, it was fined by the Bracknell Magistate Court for ? 12,000, and ? 15,000 in legal fees and a ? 15 victim surcharge. The Charges were related to 88 types of food which were put on shelves for sales. Tesco had to bear for the penalty as they knew that selling of out-date-food brought harm to the public health (www. tutorcare. o. uk). In order not to repeat their mistake, they were reinforced through staff training at the Bracknell store to ensure all the processes undergone strict quality control and the procedures were complied. Customers are the cause and purpose of every business. A business is supposed to serve them satisfactorily (Gavai, 2010). According to Tesco Corporate responsibility, they were running local s upplier programme for the purpose of getting fresh and quality products. Therefore, the company had to enforce the programme to ensure it was running smoothly and the supplier complied with it. Employers had to bear the responsibility for the incident where there was serious problem in the management. The accused significantly spoiled the corporate image and reputation which cause the sales figure to drop. However, the employers had made a right decision for admitting the mistake and paid compensation. It significantly showed that Tesco was applying the Ethics of Justice. According to Plato (2010), justice is an order and a beauty of the parts of a whole. Justice is effective coordination. It is an effective harmony of the whole. Ethics of justice can be defined as what is right and what is wrong in clear and precision. It was related to the notion of fairness. When a person is been treated unequally or deprived from what he deserved, then he was treated with injustice. Tesco realized that treating someone injustice was an immoral action, so they pledged guilty and paid fined which tend to bring fairness to the consumers as to determine this action on the criterion of rightness, which is one of the concepts in Ethics of Justice as well. Furthermore, Tesco was fined for ? 33,400 for 43 charges of selling 100 out-of-date foods at a hearing in Coventry Magistrates Court and a further of 94 charges after considering their sentenced. However, some shareholders of Tesco were present in court to show their seriousness of this matter and their concern on the case. They pledged guilty on the charges and their managers were laid off and two other employees were being disciplined (www. lacors. gov. uk). Employees had th e responsibility to carry out their job by following the corporate system. Some of the mistakes were not being tolerated and it has brought harm to the public health. The Coventry council was pleased with the results as the sentenced brought a warning to other competitors in the same industry that the government had stand at their point for the communities was appreciated. 4. 0 Best Practices and Values According to Donald, White and Bedner (2010), value is a concept of the desirable, an internalized criterion or standard of evaluation a person possesses. Such concepts and standards are relatively few and determine or guide an individuals evaluation of many objects encountered in everyday life. Values are tinged with moral flavour involving an individuals judgement of what is good, right or desirable. Tesco has practiced several communities’ works as a return to the society and tried to deliver values to them. Corporate social responsibility is in the interest of business because, by contributing to social change, it can create a better environment for its own transactions, thereby developing business while being socially responsibly (Rendtorff and Dahl, 2009). 4. 1 Communities Works Tesco plays a vital role in the local communities by supporting them actively without preconditions. They wanted to have a good relationship with the communities in which they operated. The fundamental condition that Tesco can provide to the communities is providing good quality, affordable foods and goods, and offering job to the unemployment. Besides that, they are listening and responding to the local communities for their needs and values, carrying out the issues that matter to them positively, and improve the local area by providing lasting contributions. They regularly set up a new store in the area where the retailers or businesses had been neglected. Tesco also launched a Regeneration Partnership Programs in UK where Tesco was proud as this prompted to providing job opportunities to the long term unemployment. In May 2012, they had their first launched store under the regeneration program in Hungary at Debrecen. Hiring 100 unemployed and providing 42 with courses organized by Regional Labour Centre helped them to readjust in their routine of daily work. Tesco also gathered the local communities in a centre point for them to interact. In Turkey, Tesco Kipa Family Club offered Cooking class, Dancing class, chess and learning English Class to their 60,000 members. In addition, Tesco had over 100 schools of Extended Class in South Korea to let the customers and families to attend Arts and English Class. Presently, Tesco had over 750 communities champion working into the communities which communicated with the communities effectively. They were organizing activities such as Healthy Eating to the primary school and local school children, charity event by collection or bag packing, and also asking the staff and customers to join the events like Race for Life (www. tescoplc. com). Without doubt, values to the communities such as responsibility, accountability, concern and unity had contributed absolutely by Tesco. â€Å"Value† so understood is a very broad category. It includes all sorts of things, from personal desire like health or a sense of humor to social ideals like wealth or liberty (Weston, 2010). They are responsible to the communities by giving them quality product in affordable prices. In addition, they were giving values of accountability by organizing learning class for the communities to gain their knowledge and interests. Tesco is also concerned about the communities of the unemployment, giving priority to the unemployed for job opportunities which also gave them better future and better life. Unity of the communities is very important in local area, Tesco provided a platform for the communities to communicate, interact and work together. They looked forward that every business and store were valued by the communities as they were trying hard to give interest to the communities. Tesco contributed a lot of times and fund to the community works. This demonstrates the application of Ethics of Duty. According to Kant (2010), a duty is obligatory and one has to do his duty regardless of any situation. Most of the time duty implies an action that one is expected to do as a part of society which may be neither for self-satisfaction nor for immediate happiness. Tesco knew what their prime duty to the communities was. Having a good thought is not enough but must in action. An action with potential concern showed their responsibility to the communities. 4. 2 Protecting Environment Protecting the environment is one of the important missions set by Tesco. The only way to deal with it was reducing the impact on the environment, including water and energy usage. All the suppliers have to follow the program with Tesco by reducing carbon footprint on the product and manage the water usage in all the store chain. The mission to be achieved is to become a zero-carbon business by 2050. Achieving a mission is not only in planning but practice. Tesco has converted over 100 stores to natural refrigeration across the corporate. The project in Kenya for the Lake Naivasha water stewardship helped to reduce water pollution and raised the water levels, replace transportation from lorries to rail transport which saved 15,000 tonnes of CO2e per year. Tesco had also collaborated with Unilever to create awareness amongst customers of sustainable product choices; more than 10,000 customers were advised to reduce their water footprint in Turkey. Tesco practiced by reducing in packaging and minimizing waste in their dairy operation which helped to reduce the impact on the environment. Reducing waste was the priority plan for Tesco. They used a market-leading store ordering system which helped to predict what each store chain will sell, this minimized waste of food accurately before it reached their customers. The programmes of minimizing the store’s operational waste started running since 2009 throughout the world’s store chain. They did not send any wastage from the UK store to the landfill. If the wasted were unable to recycle then it will be converted into other sources of energy. In China, cardboard and wasted oil in the stores had been fully recycled. In Poland, in order to increase the rate of recycling, they have conducted an audit of waste segregation in stores. In Malaysia, they encouraged the employees to recycle by launching a weekly league table to record who recycled the most. In US, they sent their waste food to the food bank for those who needed to reduce the wastage. And lastly in Slovakia, they donated the waste food the Hunter’s association for feeding animals. The materials used for product packing were the lightest weight and sustainable and also gave opportunities for recycling. Since 2007, Tesco have reduced the packaging of own-brand product more than 15% in UK, which included cutting glass usage by 420 tonnes annually when producing their own label Champagne. They also changed traditional packaging of toys to new packaging reduction technique that brought 15% reduction. In UK, Tesco also has commitments with WRAP’s Courtauld 2 (Waste and Resource Action Programme) to reduce the packaging waste by 2012. The commitments included the reduction of weight, recycled content of grocery packaging to be increased, rates of recycling to be increased, and carbon impact to be lowered by 10%, reduction of 4% for the UK household food and drink, and reduction of 5% for the products and packaging waste in the supply chains (www. tescoplc. com). Caring for the environment brings value of duty, love, hope, and comfort. Tesco has carried out their duty towards the society by committing on wastage reduction. All the resources taken from the earth and environment were fully utilized and the balances were recycled. This duty is belonging to everyone; therefore Tesco has taken it into priority. Tesco also showed the values of love. In terms of loving the earth, loving the environment, and loving each others in the world by saving the resources such as water. Human being is unable to live without water. Tesco knew the seriousness so they ran several programmes on reducing the usage of water. Tesco is giving Hope to the society as well, saving resources in order to prevent resources shortage, and climate changing. Value of hope is generating with these practices to the people. Living in harmony and secure which may concern for the next generation as well. With the clean environment, the values of comfort arise and the people can feel that they are living in a peaceful world. This is the main objective achieved by Tesco. A comfort lifestyle may bring positive thinking to the people, staying with tolerance and forgiveness. Tesco has significantly practiced ethical theory of right for the programme. According to William Sbaw (2010), a right is an entitlement to act or have other acts in a certain way. Everyone has a right in doing certain action and simultaneously expecting others not to deprive its right. However, others also possess a right to disagree to the action, but they cannot dismiss it. Tesco promoted the protecting environment programme and has prompted to let the communities knew that they had the right to live harmony. Right and Duty are correlated as that our prime duty is to protect the rights of people (Gavai, 2010). Tesco has the duty of giving fairness to the society and the communities have the right to enjoy the fair treatment. 5. Conclusion Business ethics is important for a corporate because it brings significant benefits and advantages. Corporation with good business ethics prompt to have good image and reputation in the market, which assist to create market awareness and promote sales easily. Furthermore, a corporation best practice such as corporate social responsibility is also very crucial which to protect the employees and communities’ welfare, c orporation may enjoy benefits for itself also because a good corporate social responsibility may create loyalty of an employee. A loyal and committted employee will stay with the corporation constantly and increase productivity, which can reduce labour turnover as well. Whereas, Tesco, as one of the biggest retailers in the world, which cover business internationally (refer Appendix II for International business Chart), they realize the importance of these and working hard to practice good ethical behavior, create value for the communities and providing moral decision to settle the ethical dilemma to ensure the stakeholder and communities can enjoy the benefits.

Finding The Energy Given Off From Various Fuels Essay Example for Free

Finding The Energy Given Off From Various Fuels Essay Research Question: Which of these fuels (ethanol, methanol and butanol) releases the most kinetic energy per ringitt? Hypothesis: Ethanol will release the most kinetic energy per ringitt because it has an average amount of CH compounds ( Materials: Spirit burner with ethanol 3 aluminum cans Spirit burner with methanol Logger Pro Spirit burner with butanol Insulated container Matches Ring Stand Graduated Cylinder 150mL of water Procedure: 1. Pour 50mL of water into the first aluminum can 2. Place the can 7cm above the ground on the ring stand 3. Place the Logger Pro inside of the can 4. Light the spirit burner of the fuel under the can. 5. Close the container around the ring stand and the spirit burner 6. Stir the Water inside of the can constantly. 7. Record the temperature of the water for 3 minutes. 8. Repeat the steps for each type of fuel. 9. Find the number of kilojoules released by each of the fuels 10. Find the amount of kilojoules of each fuel when there is 1 liter of that fuel. 11. Divide the amount of kilojoules/litre by the cost/litre of each fuel. 12. Choose the fuel with the most kilojoules released per litre. Data Collection and Processing: Ethanol: Measuring the Mass of Ethanol Time Alcohol Container Was Burnt Mass of Alcohol Container (g) Before Burning 160.2 After Burning 158.9 Measuring Temp. of Ethanol Time Temp of Fuel (à ¯Ã‚ ¿Ã‚ ½C) Before Bunrning 24.6 After Burning 93.8 Methanol: Measuring the Mass of Methanol Time Alcohol Container Was Burnt Mass of Alcohol Container (g) Before Burning 191.4 After Burning 190.1 Measuring Temp. of Methanol Time Temp of Fuel (à ¯Ã‚ ¿Ã‚ ½C) Before Bunrning 25 After Burning 60.8 Butanol: Mass of Alcohol Container (g): Methanol: Ethanol: Butanol: Before burning 191.4 160.2 190.8 After burning 190.1 158.9 190.5 Temp of fuel C Methanol: Ethanol: Butanol: Before burning 25 24.6 23.8 After burning 60.8 93.8 44.8 Finding the Energy Released by The Fuels (Q = m x C x ?T) Step 1: Finding the ?T (change in temperature) ?T= ending temperature starting temperature Step 2: Finding the Heat Capacity of Water (C ) Heat capacity of water = 4.18 J/g Step 3: Find the mass of water Each can had 50mL of water 1mL = 1 g Each can had 50 g of water Energy released by Ethanol: Q= 50 x 4.18 x 69.2 Q= 14.5 kilojoules Energy Released by Methanol Q= 50 x 4.18 J/g x 35.8 Q= 7.5 kilojoules Energy Released by Butanol: Q= 50 x 4.18 J/g x 21 Q= 4.4 kilojoules Energy Released by ethanol per ringitt: Kilojoules/litre = 11153.8 Energy Released by Methanol per ringitt: Kilojoules/litre = 5769.2 Energy Released by Butanol per ringitt: Kilojoules/litre = 14666.7

An introduction to kinesiology

An introduction to kinesiology In this chapter, basic kinesiology definitions are introduced and problem-solving approaches in kinesiology tasks are classified as quantitative or qualitative movement analysis. Definition: Derived from the Greek word kinesis meaning motion and the suffix -ology or -logy from the Greek logos or logia (meaning field of study). It is the scientific study of the anatomy, physiology, and mechanics of body movement. Introduction to Kinesiology You might think that kinesiology is a modern day science, however, you will find out in this text that the practice, study and application of kinesiology can be traced back thousands of years to ancient Roman times. In fact, many aspects of physical movement training are documented in chariot races and gladiator fights, where fighters trained and chose between different weapons, wheel sizes etc. Throughout history, particular in wars there are abundant examples of the use of kinesiology to improve fighting, fitness and protection. Kinesiology encompasses human anatomy, physiology, biomechanics, exercise physiology, exercise psychology and sociology, history, and philosophy of sport. Kinesiology is the study of human movement across a range of tasks including exercise, daily living, play, sport, and work. The primary aims of general kinesiology are 1) Understanding the human bodys physiological and psychological responses to acute short-term physical activity. 2) Understanding the various adaptations to the human body to chronic or long-term physical activity. 3) Understanding the cultural, social, and historical importance of physical activity. 4) Understanding the mechanical qualities of movement. 5) Understanding the processes that control movement and the factors that affect the acquisition of more skills, and 6) Understanding the psychological effects of physical activity on human behavior. In this text we are mostly interested in kinesiology as it relates to human movement. So, we will focus more on joints, bones, muscles, levers, forces etc. as opposed to the social or psychological implications. Key Kinesiology Terms Biomechanics: The science and study of the mechanics of a living body. It is an examination of the forces exerted by muscles and gravity on the skeletal structure and the effects produced by such forces. Biomechanics, as a sports science, applies the laws of mechanics and physics to human performance in order to gain a greater understanding of performance in athletic events through modeling, simulation, and measurement. For example, the forces generated during acceleration of a 100m running race. Mechanics: A branch of physics that deals with the effects of energy and forces on the motion of physical objects. Mechanics, in the field of sports studies, is concerned with the behavior of physical bodies when subjected to forces or displacements, and the subsequent effect of those bodies on their environment. For example, the study of materials used in hockey sticks or tennis rackets. Statics: The study of objects in a constant state of motion, which means they may be in motion or stationary. Statics is a branch of physics that is concerned with the analysis of various loads on physical systems. For example, the forces required to lift an Olympic barbell. Dynamics: The study of objects subjected to acceleration/deceleration. Dynamics is from the branch of classical mechanics in physics which is involved with the motion of bodies; it is divided into two other branches, kinematics and kinetics. An example for this category would be the flight speed and path of a baseball after it has been struck. Kinematics: The study and measurement of motion. The variables of kinematics describe the motion of objects in respect to space and time without considering the effects of forces that bring out the motion. Two types of applications are applied in kinematics. First, translational (or curvilinear kinematics), which is the description of the motion in space of a point along a trajectory. This path can be linear, or curved. There are three basic concepts that are required for understanding translational motion; displacement, velocity and acceleration. (These concepts will be reviewed in later chapters). Secondly, there are rotational motion kinematics which describe the rotation of an object and involves the definition and use of the following three quantities: angular position, angular velocity and angular acceleration. Kinematics has application in studying the acceleration of a cyclist or throwing a javelin, where there is a change in the position of the object over time. Kinetics: The study of the forces that act to produce motion. Kinetics, as opposed to kinematics, is concerned with the motion of bodies under the action of forces. A branch from the study of human biomechanics, a kinetic analysis may include questions such as whether the amount of force the muscles are producing is optimal for the intended purpose of the movement. The term kinetics is not widely used today and is often collectively studied under the term dynamics. Anthropometrics: The study of the human body dimensions. Anthropometrics are related to the dimensions and the weights of body segments. Factors include size, shape, weight and other important considerations in a kinetic analysis. For example, you will notice that basketball players are generally tall and gymnasts are generally short. These anthropometrics, or body shapes, create advantages within certain sports. Kinesiology: Literally, the study of human movement. Quantitative and Qualitative Measurement Within the field of kinesiology we evaluate and score performances in two main ways. For example, we may time a runner over 100M and we give a 10M diver a score based on how much we liked the dive. We refer to these assessments as either quantitative or qualitative. Quantitative simply refers to empirical or hard numbers, while qualitative refers is more subjective and evaluates form and style regardless of the elements of time of distance etc. Let us look at each in more detail. Qualitative Analysis Definition: Describes the human movement based on its constituent elements. The word qualitative refers to a description and analysis of a human movement based on and involving non-numeric terminology. Many professions involving scientific research use qualitative analysis as a thorough and detailed way of improving human movement and performance. Good qualitative analysis uses all the senses to gather information about the strengths and weaknesses of the movement. The most commonly used approach of qualitative analysis is through basic visual observation. It is through this observation that information on a specific motion is gained, recorded and analyzed. This analysis can also help identify various mechanical factors that may or may not need to be altered in an effort to improve performance in the given activity. The ability for a scientist, coach and athlete to be able to observe the performance in slow motion is a valuable tool for improving ones performance. The details of qualitative analyses vary. Generally, one can simply state a movement as a woman was running quickly down the track. It might also be stated that the same woman is running quickly down the track on the balls of their feet, leaning slightly to the right. This alternate way of describing the same movement is providing a more detailed qualitative analysis of the movement. Qualitative problems arise during our everyday daily activities, with a large part of our lives being devoted to the solution of problems. Sport and performance are no different. To effectively analyze a movement, it is necessary to start off with a framework and list of questions. The questions stated can either be more of a simple and general question or can also contain a much more detailed and specific questions. Below are some examples of both general and specific questions. Table 1.1: General vs. Specific Qualitative Analysis General Specific Is the movement performed with proper execution? -Is the release of the swing taking place at the instant of full arm extension? -Why is this sprinter not getting a faster time? -Does the strengthening of the quadriceps significantly improve hip rotation and turnover speed? Planning and Performing a Qualitative Analysis Once you have identified the question(s) the next step is to collect the data. For the coach, therapist or PE teacher, this is qualitative visual observation data. The movement is first carefully observed and written or mental notes are made. Planning is required to ensure observation is done from optimal distance and perspective. As the level and complexity of the skill increase, the level of planning increases. In planning a qualitative analysis, a process occurs with the main goal being a further refinement of the original question. The first and final step both lead to refinement of the original question being asked. Figure 1.1: Qualitative Analysis Process (*Referenced and re-created from Basic Biomechanics by Susan J. Hall) Following this procedure in carrying out a qualitative analysis will allow the researcher to optimally collect observations. Throughout the analysis, one usually finds questions will constantly arise. Laying out the foundation of the analysis will prevent faulty or inadequate information. Procedures for Qualitative Analysis First and foremost, the procedure begins with identifying the problem or question. Whether the analyst is looking to answer a question pertaining to a how a sprinters gait is negatively impacting their running style, why a baseball player is having difficulty making contact with the ball, or why a tennis player is having wrist pain. The ability to answer these questions begins with biomechanical knowledge. Once the problem is identified there are two main steps. Firstly, make proper decisions necessary to carry out the analysis and secondly to observe and collect the observations from the performers movement. When a movement is executed, the analyst needs to determine the appropriate way to fully optimize the viewing process. This decision is determined depending upon whether the analyst is going to rely on basic visual observation or will they be using a video camera. Videotape allows both the analyst and the performer to view the movement, as well as repeated viewings. Details like viewing angle, environmental modifications, slow-motion, etc. are all factors that play into the decision making process. It is from the videotaping of the performance that the analyst and the performer can both sit down and begin to collect observations. Feedback from the video, analyst and performer are all collected, and reviewed. Despite the main question being stated in the beginning, occasionally other questions may arise during the collection process. Observations made may suggest new questions. This is when the analyst needs to go back and focus on the critical aspects of the movement and the biomechanical error that was first identified. Finally, once all movements and performances have been carefully observed, the analyst begins to interpret the observations. The expert analyst is highly knowledgeable in biomechanical movements and is able to identify and diagnose errors. With all the combined information that was collected in the performance the analysis can now end the analysis, make refinements to the main question and/or problem and finally assess, correct and improve the human movement. Both knowledge of the specific biomechanical purposes of the movement and careful planning are necessary for effective qualitative analysis. Quantitative Analysis The second form of analysis is quantitative analysis. Definition: The use of measurable variables (e.g. size, time, number) to describe performances. In quantitative analysis we classify features, count them, and even construct more complex statistical models in an attempt to explain what is observed. The goals of quantitative analysis are to provide precise descriptions of the mechanisms of human problem solving, the causes of error, differences between skill performance and with the intent to improve human performance. We use variables such as force, speed, distance and time. The quantitative approach helps to eliminate subjective description and relies on data from the use of different instruments. It is generally a more scientific, publishable, and predictable analysis than the qualitative approach that implies that the movement is described without the use of numbers. This approach is widely used in coaching and during the teaching of sports skills. Nine-Step Quantitative Problem Solving A simple procedure for approaching and solving quantitative problems involves nine sequential steps. The following provides a summary of the procedure for solving such problems. Solving numerical problems is a critical part work in the kinesiology field and should be carefully approached. Carefully read and review the given problem. Write down information given; write what you need to find. Where units of measurement are needed (convert them as necessary) and list them in order. Draw out and diagram the situation given and provide both the unknown and known information Identify formulas that will be useful in solving the problem. Chose the logical formula that will be used. Insert and substitute measurements and relevant information correctly into the formula chosen. Solve the equation. Check to be sure your answer is reasonable, that you include proper units of measurement, and the answer is complete. Highlight the answer. (Revised from Basic Biomechanics by Susan J. Hall) Example of Quantitative Problem: Answers to these types of questions can assist coaches in making decisions about when and how to instruct players in given situations. Q: A baseball player hits a triple to left field. As he approaches 3rd base, he notices the incoming throw to the catcher is wild and decides to go to home plate. The catcher retrieves the ball 5m from the plate and runs to the plate at 8m/s. The runner is now 10m from the plate and running at 12m/s. Who reaches the plate first and how much faster? Using the Nine step process above, we can begin to solve this problem. Step 1: Carefully read and review the problem Step 2: Write down information given: Base runners speed = m/s Catchers speed = 8m/s Distance of base runner from plate = 10m Distance of catcher from plate = 5m Step 3: Draw a diagram of the situation of the problem. Step 4: Identify possible formulas to be used to solve the problem. Step 5: Chose the logical formula that will be used to solve the problem Time = distance/speed Step 6: Insert and substitute the given information into the formula. Time = distance/speed Catcher: time = 5m/8m.s Base runner: time = 10m/12m.s Step 7: Solve the Equation A: Catcher Time = 5m / 8m/s = 0.625sec. Runner: Time = 10m /12m/s = 0.83sec. Step 8: Check that the answer is complete and reasonable. Step 9: Highlight the answer Runner reaches home plate 0.21 seconds slower than the catcher! Could this be a qualitative example also? Yes, the umpire could actually call the runner safe. This is his decision and in this case is the wrong one. Research Note: The reliability differences between qualitative and quantitative assessments were perhaps no more clearly illustrated in the 2002 Winter Olympics Pairs Skating competition. In the pairs competition, Yelena Berezhnaya and Anton Sikharulidze of Russia had won the short program over Jamie Salà © and David Pelletier of Canada. In the free skating, Berezhnaya/Sikharulidze made a minor (but obvious) technical error when Sikharulidze stepped out of a double axel. Meanwhile, Salà ©/Pelletier skated a flawless program, albeit one that many experts considered to be of lesser difficulty than that of the Russians. The Canadians were the clear crowd favorite; they left the ice to a round of stormy applause and everyone believed they had won Gold. The Canadians received three 5.9s for technical merit, while the Russians received mostly 5.8s and 5.7s. However, for presentation, the Canadians received four 5.9s to the Russians seven. Presentation was weighted more heavily than technical merit at the time; the Canadians needed at least five 5.9s to overtake the Russians for first. There was obvious disagreement from the crowd; loud chants of Six! Six! Six! gave way to a chorus of boos when the presentation marks came out. As it turned out, this margin held until the end, giving the gold medal to the Russians. Salà ©/Pelletier accepted their silver medal with grace but open disappointment. It was the 11th consecutive time (dating to 1960) that a pair from the Soviet Union, the Unified Team, or Russia had taken the gold in the pairs competition. As it turned out, this margin held until the end, giving the gold medal to the Russians. Salà ©/Pelletier accepted their silver medal with grace but open disappointment. It was the 11th consecutive time (dating to 1960) that a pair from the Soviet Union, the Unified Team, or Russia had taken the gold in the pairs competition. The world was stunned when it was announced that the Russians had won. There was immediate suspicion of cheating. Judges from Russia, the Peoples Republic of China, Poland, Ukraine, and France had placed the Russians first; judges from the United States, Canada, Germany, and Japan chose the Canadians. Suspicion fell almost immediately on the French judge, Marie-Reine Le Gougne. When Le Gougne returned to the officials hotel, she was immediately confronted by Sally Stapleford, chair of the International Skating Unions Technical Committee. Le Gougne had an emotional breakdown in which she said that she had been pressured by the head of the French skating organization, Didier Gailhaguet, to vote for the Russian pair regardless of how the others performed. She repeated this at the post-event judges meeting the next day. It was alleged that this was part of a deal to get an advantage for French couple Marina Anissina and Gwendal Peizerat in the ice dance competition that was to follow a few days later. However, in a signed statement, Le Gougne denied taking part in such a deal and also stated that she had truly believed the Russian pair deserved to win. On February 15, Cinquanta and IOC President, at the time, Jacques Rogge, in a joint press conference, announced that Salà © and Pelletiers silver medal would be upgraded to gold. Berezhnaya and Sikharulidze were allowed to keep their gold medal as well, since there was no proof of impropriety on their part, and many felt that they, in fact, deserved it, as was the opinion of four of the other eight judges on the panel. Both pairs point totals were thrown out. Le Gougne was suspended effective immediately for misconduct. Which is better? Quantitative or Qualitative? You decide! So Quantitative or Qualitative? Obviously there are strengths and weaknesses for both. Here are some advantages to quantitative measurement. Quantitative methodologies are appropriate to measure overt behaviors. They are reliable in measuring descriptive aspects, such as time to travel a distance. Quantitative methodologies allow direct comparison and replication. Reliability and validity may be determined more objectively than with qualitative techniques. In quantitative research your aim is to determine the relationship between one thing (an independent variable) and another (a dependent or outcome variable) in a population. Quantitative research designs are either descriptive (subjects usually measured once) or experimental (subjects measured before and after a treatment). A descriptive study establishes only associations between variables. An experiment establishes causality. Studies aimed at quantifying relationships are of two types, descriptive and experimental. In a descriptive study, no attempt is made to change behavior or conditions (you measure things as they are). In an experimental study you take measurements, try some sort of intervention, and then take measurements again to see what happened. Problem: Can you list five examples each of qualitative and quantitative assessments of a skill etc. Qualitative versus Quantitative Measurement of Human Movement The qualitative and quantitative analysis of human movement is composed of many parts. Both require the knowledge of the movements desired, the characteristics involved, and the ability to view a performance and analyze whether the human movement does in fact incorporate the specific characteristics. The analysis of human movement may be either qualitative or quantitative, and both play an important role in the biomechanical analysis of human movement.. Classifying kinesiology tasks as quantitative or qualitative is an effective approach in understanding basic biomechanical concepts in kinesiology. Analyzing human movement is an essential process of problem solving. Whether the performance being analyzed is qualitative or quantitative they both include identifying the performance, observing and studying, and finally answering the problem or question. Quantitative measurements are taken and used to quantify movement or performance, whereas qualitative performance or movement is observed and subjectively evaluated without the use of measurement for quantification. An observer, for example, might qualitatively state that was a good throw where a second observer might quantitatively state the javelin was thrown at sixty-five meters. Qualitative analysis should not be regarded as merely general descriptions, as it can also involve detailed description. Both quantitative and qualitative description play important roles in the biomechanical analysis of human movement, with quantitative techniques mainly being used by biomechanist researchers in attempting to answer specific questions and qualitative observations and description mainly are used by a wider range of people including clinicians, coaches and PE teachers. There are advantages and disadvantages of both measurement techniques. However, the objectivity of quantitative measurement tends to make it more reliable and you dont end up with a performer scoring fewer points because of the color of their uniform as you might in qualitative assessment. Table 1.2: Quantitative vs. Qualitative Analysis Quantitative Qualitative Three Feet Good Two Cents Bad Twenty Dollars Heavy Fifteen Seconds Fast Table 1.3: QUANTITATIVE or QUALITATIVE ANALYSIS? Quantitative Analysis Qualitative Analysis Impact forces during running. X Carpal Tunnel Syndrome X Aerodynamics of clothing X Release angles for projectiles X Occupational demands X X Review Problems 1. Determine whether these measures require quantitative or qualitative analysis. Friction on a bobsled runner blade __________________ a toothache __________________ acceleration of a projectile __________________ rotational speed of baseball __________________ perceived difficulty chopping wood __________________ a headache __________________ wind speed __________________ 2. Can you now think of six examples on your own that fit each measurement. Give a one-line definition to accompany clarify your example. An example is provided for each measurement. Qualitative Motivation (motivation can be extrinsic or intrinsic and difficult to quantify). Quantitative Vertical jump height (this variable can be absolutely measured in cms). 3. Can you identify 4 examples of situation that represent dynamics and statics? Dynamics A skater gliding on the ice. Statics A chair sitting on the floor.

Taxidermy in Victorian England :: Victorian Era

Taxidermy in Victorian England: The â€Å"Bone Articulators† â€Å"Taxidermy† is Such a Funny Word! The word â€Å"taxidermy† has its roots in Greek, and it means â€Å"to arrange skin† (Historical Review of Taxidermy 1). The text from which I found most of my material (A Historical Review of Taxidermy) stated that taxidermy could have meant many things in ancient times, such as preserving mummies, or even leather working (arranging of animal skins) but by the time it reached England it was known quite solely as the arrangement of animal skins to represent life (1). A Compressed History Taxidermy was then not the art that we know today. In its earliest days (18th century) birds were especially difficult to reproduce. After the long and tedious procedures, specimens were often unrecognizable. This changed with the ideas of a Frenchman named Becoeur (1718-1777). He was the first man to use a paste containing arsenic to preserve bird skins and his methods reaped amazing results. You could actually tell that the specimens were birds. Becoeur never published his recipe during his life so that he might protect his business, but in 1820 a French taxidermist named Louis Dufresne (1752-1832) did. This was a landmark in the history of taxidermy, for it allowed many people to be able to create life-like specimens very similar to Becoeur‘s (3). The British read Dufresne’s books, and thus much of their taxidermy mimicked the French styles for a time. However, new styles and methods of preservation began to appear, such as the non-poisonous preservative formulae developed by Rowland Ward (1848-1912) and Montague Brown (1837-1923) in the mid to late 19 th century (4). For the first half of the 19 th century, taxidermy was still trying to become established. The difficulty owed much to the fact that the art was still being perfected. Most specimens from this period were rather stiff and un-lifelike in appearance. The idea of creativity combined with taxidermy had not yet taken flight, but this changed with the Great Exhibition in London in 1851. This show exhibited some of the first â€Å"creative† â€Å"taxidermical† (coined by me) works of art; the particular works created by John Hancock of Newcastle especially grabbed the attention of the judges. Hancock’s works, such as his tableaux of a falcon grappling with a heron, were â€Å" unsurpassed at the time for their quality and realism† (5). A judge commented that they â€Å"... will go far towards raising the art of taxidermy to a level with other arts which have hitherto held higher pretensions† (5).

Leaving Corporate America to Buy a Website :: Sell Websites Buy Web Sites

Leaving Corporate America to Buy a Website Reprinted with permission of VotanWeb.com As a Group Manager of VotanWeb, I receive a lot of email. One frequently asked question relates to making the transition from the corporate world to the entrepreneurial world of the internet. Many people have always dreamed of owning a web site and finally they decide to move toward that dream. They wonder how much money they need to invest as well as how they can obtain financing to purchase an existing website. Often, they have plenty of experience and determination, but very little money. I must make it very clear that it is rare for anyone to purchase a website without putting some of their own cash into it. Few website acquisitions are 100% financed. There is no free lunch. Any potential lender or investor will want to see that you are putting your own money into the website. There are many sources of money to finance the purchase of a website. Many online entrepreneurs start with a second mortgage on a home, tapping into their existing equity. Others are successful starting with funds from friends or family members. This could be either a loan or an investment in return for a piece of the business. Either way, make certain that it's spelled out in writing and all parties understand what they're getting into. The Small Business Administration is another possibility. Remember, the SBA does NOT lend money for people to buy websites. The SBA guarantees loans made by lenders, up to a certain amount, for small website acquisitions. There are both good and bad points to an SBA loan. The good news is that there is money available; up to $1,300,000. The terms for repayment are favorable. When a website passes the SBA qualifications, you can be fairly confident that it is a solid website. If you do not have at least 25% equity in your home, you may not have to fully collateralize the loan. Typically, they will finance 70-80% of the deal. It might be possible to secure seller financing if you've demonstrated some knowledge of the market and you can convince the website owner that you have a high probability of success. If you have risen up through the corporate ranks, then you have already demonstrated leadership skills. Investors look upon track records of leadership with approval.

Education †Teacher Essay

Discussion of aim of education is a function of the philosophy of education or ‘educational theory’. The aim of education – in the fullest and deepest sense of the word – is in keeping with the nature of the human personality or ‘human nature’. Human nature is defined in terms of the cultivation and development of perceptive intelligence based on experience i. e. ‘creative intelligence’. Creative intelligence or ‘intuition’ combines reason of understanding with wisdom of compassion†¦ depends on human ‘awakening’ or ‘enlightenment’†¦. aim of education is to cultivate creative intelligence required for adaptation to changes in the social environment i. e. ‘adaptability’. Life is very complex and complicated. But an aim in life can make the complex life simple and purposeful. Aims give us direction to work and without aim, destination, or objective life becomes incomplete and haphazard. Individual has different interests, attitudes and needs. Every individual wants to achieve certain goals in life. But a clear-cut aim makes the road of life easy. Educational aims are varied. They have their different role in different fields. Some specific aims are listed below: (i) Knowledge Aim: The aim of education is the acquisition of knowledge, skills and attitudes. It helps to adjust properly in one’s own environment. Knowledge helps the man to overcome the nature and satisfy human wants. It links the teacher and taught with social situation. It helps with certain skills to live in a society as human being and civilized one. Philosophers and educationists of the world believe in knowledge. It is the valuable asset of life, which helps the individual to overcome misery and problems of life. (ii) Vocational Aim: Knowledge aim of education is narrow by nature. The theoretical knowledge will never meet our basic needs of life. We need bread and butter to fill up our belly. We can get it if education is vocationalised. Gandhiji realized it in 1937 when he introduced Basic Education. Vocational aim develops the social efficiency of the individual. It reduces mental tension after completion of education. Those who are lower, intelligence in vocational education or training are a blessing for them. Realizing this aspect. Indian Education Commission (1964-66) introduces work-experience in the curriculum. (iii) Character Building Aim: The Indian concept of education believes in self-realization. Self-realization is possible through moral education. So the individual should cultivate moral virtues or values which constitute character. Swami Vivekananda said, â€Å"We want that education by which character is formed, strength of mind is increased, the intellect is expanded and by which one can stand on one’s own feet. † (iv) Complete-Living Aim: The individual has various aspects to be developed. Every aspect of the personality is reflected in various activities to be performed. Education should help the individual to fulfill the various needs and necessities of life like self-preservation, fulfilling necessities of life, rearing and bearing of children, performing civic responsibilities and utilizing his leisure time properly. Firstly, the individual must know the art of self-preservation. Secondly, education should enable to him to earn his living. Thirdly, he should know how to take care of his own children. Lastly, he must have the idea how to utilize the leisure hours properly in a profiting manner. (v) Harmonious: Development of the personality aim- Gandhiji said, â€Å"By education, I mean an all-round drawing out of the best in the child and man-body, mind and spirit. † The meaning itself indicates to develop all-round aspects of individual-physical, intellectual, social and spiritual. All these aspects of the individual should be harmoniously developed. True education is development of 3H’s instead of 3R’s. The development of Head, Heart and hand of an individual makes him happy. (vi) Democratic Aim of Education: One of the important aims and objective of education suggested by Secondary Education Commission (1952-54) is to develop the democratic citizenship. India is a democratic country. Even citizen must have to realize the duties and responsibilities carefully. So the aim of education is to train carefully the future citizens. Training should be provided to develop the following qualities of the individual. (i) Capacity for clear thinking (ii) Receptivity of new idea (iii) Clarity in speech and writing (iv) True patriotism Further the democratic aim of education develop vocational efficiency, personality and leadership quality. Indian Education Commission (1964-66) under the chairmanship of Dr. D. S. Kothari suggested the following as the aims of education in a democratic set-up. (i) Increasing productivity (ii) Developing social and national integrity (iii) Making education modernized and (iv) Cultivating of social, moral and spiritual values. Each individual teacher has an opinion about what the aim of education should be, not only in their own classroom but also in school in general. Many issues occur when differing opinions about the purpose of education collide. It is important to recognize that other people, including many of your coworkers, administrators, and your students’ parents might have a different point of view concerning what education should be all about. Following is a list of different aims of education that individuals might espouse. 1. Knowledge to Get By. This old school belief holds that school is important in providing students with the knowledge they need to get by in their day-to-day lives. They need to know how to read, write, and do arithmetic. Even though these core topics form the foundation of a student’s education, most educators today would probably not agree that this should be the extent of a student’s school career. 2. Knowledge of Subject Matter Being Taught The purpose of education to some teachers is to impart knowledge about the subject matter they are teaching without much thought to other classes. When taken to the extreme, these teachers focus on their own subject matter as being more important than what students are learning in other classes. For example, teachers who are unwilling to compromise their own subject matter for the good of the students can cause problems for the school at large. When the school I taught at tried to implement senior projects, we got push back from a couple of teachers who were not willing to change their lessons to include cross curricular activities. 3. Desire to Create Thoughtful Citizens. This might be considered another old school belief. However, this is held by many individuals, especially within the larger community. Students will some day be a part of a community and need the skills and mores to exist within that society as thoughtful citizens. For example, they will need to be able to vote in presidential elections. 4. To Gain Self Esteem and Confidence While the self esteem movement often gets ridiculed, we do want our students to feel confident about their learning abilities. The problem comes in with inflated self esteem not based on reality. However, this is often cited as an aim of the educational system. 5. To Learn How to Learn Learning how to learn is one of the key elements of education. Schools need to teach students how to find information they will need once they leave school. Therefore, the specific subject matter being taught is not as important for future personal success as is the ability for students to understand how to find answers for any questions and problems that might arise. 6. Lifelong Habits for Work. Many of the lessons that schools teach are necessary for success in their students’ future lives. As adults, they will need to be able to get to work on time, dress and behave appropriately, and get their work done in a timely manner. These lessons are reinforced on a daily basis in schools around the nation. Some individuals see this as one of the main reasons for sending students to school. 7. To Teach Students How to Live Finally, some individuals look at school in a more holistic manner. They see it as the means towards right living for the rest of their lives. Not only do students learn information in their individual subjects, but they also learn life lessons in and out of class. As previously explained, proper work etiquette is reinforced in the classroom. Further, students have to learn how to deal with others in a cooperative manner. Finally, they learn about how to learn information they might need in the future. In fact, one of the things that many business leaders cite as being necessary for future workers is the ability to work as part of a team and problem solve.

Marketing, Customer Value, and the Lin Essay

INTRODUCTION In today’s economy, firms are no longer the center of business. In order to survive, companies need to acknowledge the fact that business now revolves around customers (Keith, 1960). As a result, marketing becomes one of the most prominent philosophies in business. Therefore, to get a better understanding of today’s business, this essay will be discussing about three important concepts. These concepts are marketing as a business philosophy, the understanding of customer value, followed by the link between marketing and customer value. In addition, this essay will be using the Village â€Å"Gold Class† Cinema as example of the concepts’ application. MARKETING Marketing as a business philosophy has grew astoundingly for the past few decades. It becomes one of the influential subjects that being thoroughly explored in the society. Many have tried to define marketing in different ways. Based on a marketing expert Philip Kotler (1983), marketing is defined as a â€Å"human activity directed at satisfying needs and wants through exchange processes† (p. 7). Marketing exists in order to know what the customers wants and what are their needs, and satisfy those wants and needs through transactions. According to Kotler (1983), there are various philosophies that can guide the business conducts exchange and achieves desired outcomes. Using Village â€Å"Gold Class† Cinema as example, philosophies that will be discussed here are product philosophy and marketing philosophy. Product Philosophy According to Kotler (1983), product philosophy assumes that customers will choose to buy high quality products, and thus organizations should focus on the product design and its quality.  Village â€Å"Gold Class† Cinema is an example of product philosophy application in business. In February 1997, Village Cinemas and Warner Bros partnered to open a new type of cinema in Melbourne’s Crown Casino—â€Å"Gold Class† cinema (Wikipedia, 2014). This new luxury cinema format was then expanded to other Village Cinemas 1 throughout Australia and around the world. â€Å"Gold Class† Cinema is a premium venue, offering personalized service level with smaller and private cinemas. â€Å"Gold Class† Cinema focuses highly on its products’ quality by improving the art projection and its sound systems as well as adding recliner to its seats (Village Roadshow Limited, n.d.). All these new high quality products were prove as how â€Å"Gold Class† Cinema highly values the quality of its products. However, product concept will not be enough for Village Cinema to become successful. The purpose of a cinema is to entertain customers. Yet, entertainment as human’s needs can actually be satisfied by something else such as sport events or music concerts. Thus, Village Cinema needs to apply marketing philosophy to complement the product philosophy. Marketing Philosophy To understand marketing philosophy, it is important to know the purpose of business in advance. Peter F. Drucker (1999) stated, â€Å"there is only one valid definition of business purpose: to create a customer† (p. 35). Marketing concept focuses on identifying what the customer needs, what products can attract customers and how to promote them effectively (Kotler, 1983). By putting marketing philosophy in practice, business can serve what consumers want and will generate greater profit. Village Cinemas developed the â€Å"Gold Class† concept even further in order to  Ã¢â‚¬Å"widen the appeal of going to movies† and â€Å"attract broader demographic† (Village Roadshow Limited, n.d.). They put marketing philosophy into practice by analyzing what action should be undertaken in order to satisfy the customers’ need of being served. In addition to entertainment, human likes to be given personal service. Thus, Village Cinemas improve the â€Å"Gold Class† Cinemas by providing entertainment with high quality products and giving a personalized service at the same time. â€Å"Gold Class† Cinemas â€Å"boast a full service bar, lounge and gourmet food with personal waiter service during each screening† (Village Cinemas, n.d.). As the pioneer of this concept, Village Cinema has successfully embraced the marketing philosophy where business should focus on the customer and to provide what they want. 2 CUSTOMER VALUE Zeithaml (1988, as cited in Smith & Colgate, 2007, p. 8) defined customer value as being â€Å"what customers get from the purchase and use of a product versus what they pay.† According to Drucker (1999), customer value determines what the business will produce and whether it will prosper or not. Clearly, customers will prefer to consume the product that offers them most benefits with least costs possible. Based on their researches, Smith and Colgate (2007) proposed four major values of customer that applicable to consumer and to customer value creation strategy. According to Smith and Colgate (2007), functional value is concerned about the purpose and usefulness of a product. Experiential value is concerned with the customers’ feelings created by the product whereas symbolic value is concerned about the psychological meaning of a product to customers. On the other hand, cost is related to the both direct and indirect costs of using the product. The following table shows customer value creation strategy with Village â€Å"Gold Class† Cinema as the example. Functional Correct /- Movies, sound systems, and seats has high quality accurate – attribute creativity) Product characteristic (quality, customization, – Given appropriate attributes when necessary (e.g.: 3D glasses when watching 3D movies) – All food and beverages menu should be available when ordered Appropriate – Movie delivered without any disturbance performance – Being served with high quality service – Seat recliner move accordingly – Ordered food and beverages come correctly and within appropriate time length. Appropriate – Everything function effectively and appropriately as it outcomes should be – Cinema should be able to entertain and serve the 3 customers – Foods and beverages should be able to satisfy customers Experiential Sensory – More specialised and high quality theatre design for â€Å"Gold Class† customers than other normal customers in order to improve aesthetic value – Food plating should be appealing – Foods and beverages should smell and taste good Emotional – The movie watched will bring pleasure and enjoyment, (fun, excitement, happy, adventurous, sad, humorous or any other emotional feeling) – Customers should feel satisfied after being entertained and served personally Social – The design of â€Å"Gold Class† theatre have fewer seats and intimate setting, which could lead to a love bonding between partners or loved ones – Friendship and love bonding with families and friends by watching movie in â€Å"Gold Class† cinema together Epistemic – Some high quality movies provided by the â€Å"Gold Class† cinemas might provide knowledge and educational movie, fantasy, or any other experiences depend on the movie genre Symbolic Self identity – Staff and system interaction can make customer feel / worth better about their own selves. – Personalised service can make customer feel exclusive Personal Watching with the meaning loved one and become unforgettable memories – Irreplaceable quality time with family or friends every week in the cinema Self – Customers can express their taste of movie and expression preference of way to spend their leisure time Social – Customers can gain prestige and status by watching 4 meaning movie in â€Å"Gold Class† Cinema in front of their friends – The term â€Å"Gold Class† itself can boost up the customer’s image and self esteem when they enter the special theatre in front of crowd – As the ticket is expensive, customers will be known as rich by other, which can make them feel exclusive Conditional meaning Cost – People will think only those with higher disposable income or rich background can watch in this cinema Economic – The price of the ticket, food and beverages – The transportation cost or any other indirect cost Psychologi- – Some psychological relationship cost such as cal attachment or addiction – Equity conflict for customers who think highly of how some people can’t afford to enjoy the privilege Personal – Energy, effort and time spent to queue or click the investment order button through internet Risk – Low personal and operational risk as Village â€Å"Gold Class† Cinema is a well-known brand – High financial risk as the price is higher than other theatre 5 LINK BETWEEN MARKETING AND CUSTOMER VALUE Whatever the market or the business operating at, marketing has one common theme— to ‘create perceived customer value that is superior to alternatives available while at the same time creating value for the business’ (Kotler, Brown, Burton, Deans, & Armstrong. 2010, p. 4). When marketing philosophy is applied in a business, customer value will play a really important role. Creation of the customer value is critical for marketing, especially when the business is going to develop new products and services (Smith & Colgate, 2007). Customer value represents customer point of view, and marketing needs it in order to manage a profitable relationships between business and customers. With marketing philosophy, business needs to know what customers consider important in a product—what customers value in a product—and to develop those products according to customers’ preferences. Compared to marketing philosophy, customer value doesn’t really influence product philosophy. In this case, business assumes that customers will prefer to buy high quality product with reasonable price, thus marketing effort is not much needed (Kotler, 1983). However, Village â€Å"Gold Class† Cinema still considers customers value as critical to their business. Village Cinema didn’t only focus on the product quality, yet they deliver a personalized and high quality service as well in order to satisfy the customers. Village Cinema knows that customers want to be entertained and personally served in the same time. Thus, the importance of customer value was demonstrated by applying marketing philosophy in their business and develop â€Å"Gold Class† concept. CONCLUSION To conclude, marketing is highly linked with customer value. Despite having different philosophies, every business should not take customer value lightly if they want to survive in today’s competition. Even if some businesses like Village â€Å"Gold Class† Cinema embrace more than one philosophy, they still need to address customer value as a really important concept that can influence their business outcome. REFERENCE LIST Drucker, P. F. (1999). The Practice of Management. Oxford, London: Butterworth Heinemann. Keith, R. J. (1960). The Marketing Revolution. Journal of Marketing, 24(3), 35-38. Retrieved from http://www,jstor.org/stable/1248704 Kotler, P. (1983). Marketing and Human Needs. Marketing in Australia (pp. 3-27). Melbourne, VIC: Prentice-Hall of Australia. Kotler, P., Brown, L., Burton, S., Deans, K., & Armstrong, G. (2010). Marketing (8th ed.). Sydney, NSW: Pearson Australia. Smith, J. B. & Colgate, M. (2007). Customer Value Creation: A Practical Framework. Journal of Marketing Theory and Practice, 15(1), 7-23. Doi: 10.2753/mtp10696679150101 Village Cinemas. (n. d.) Gold Class. Retrieved from http://villagecinemas.com.au/goldclass Village Roadshow Limited. (n.d.) Cinema Exhibition. Retrieved from http://www.villageroadshow.com.au/Company-Profile/Exhibition.htm Wikipedia. (2014). Village Cinemas. Retrieved from http://en.wikipedia.org/wiki/Village_Cinemas

Ielts Preparation Essay

Onam is one of the greatest festivals of INDIA. It is celebrated with Joy and enthusiasm all over the Country by all communities. It is celebrated in the beginning of September. It is a celebration of 10 days. The Legend of ONAM is, It is celebrated to welcome the King Mahabali, whose spirit is said to visit India at the time on ONAM. The story goes that, the beautiful state of Kerala was once ruled by a Demon King , Mahabali. The king was greatly respected in his kingdom and was considered to be wise, judicious and extreamly generous. It is said that Kerala witnessed its golden era in the reign of King Mahabali. Everybody was happy in his kingdom and there was no discrimination on the basis of caste or class. Rich and poor were equally treated. There was neither crime nor corruption. People did not even lock their doors, as there were no thieves in the kingdom, there was no poverty sorrow during his reign and everybody was Happy. Looking at his fame and growing popularity, Gods became jealousy on him, and send him to an unknown world(nether world), Since Mahabali is o attached to the people of India, before send him to the nether world, the God gave him a boon to visit India once in a Year. During his visit India celebrate as ONAM. During the 10 days festival, The government declared as a Public holidays for School and colleges. During the festival; all the families gather together and celebrate. There are various sports loke Snake Boat rice, Elephant race, tug of war etc are celebrated. People bun w dresses, and it is festival of unity and happiness.

Doordarshan

International Case Study Conference Case study title-â€Å"Once Upon a Time in Doordarshan† Abstract An Indianpublic service broadcaster, a division of PrasarBharti and once the only and most viewed television channel. However, later it gradually entered the declining phase which is evident from the sharp decline in viewership in homes with Cable and Satellite Television which in 2002 was just at 2. 38% for DD National . It had a modest beginning with the experimental telecast starting in Delhi on 15th of September, 1959 with a small transmitter and a makeshift studio.The regular daily transmission commenced in 1965 as a part of All India Radio. The television service was extended to Mumbai and Amritsar in 1972. Uptill 1975, only seven Indian cities had a television service and Doordarshan remained the sole provider of television in India. Television services were segregated from radio in April 1st 1976. Each office of All India Radio and Doordarshan were placed under the mana gement of two separate Director Generals in New Delhi. Finally, in 1982, Doordarshan as a national broadcaster came into existence. With the onset of private channels in 1991, Doordashan lost its sheen.Despite of the fact that it is backed by government, it can only afford to have incremental changes. Given present-day realities when every government in New Delhi uses Doordarshan as a state medium and its viewers as a incarcerated audience, one can opine that probability of things being changed is highly remote. Today we enjoy numerous channels described as General Entertainment Channels or GECs, but back then Doordarshan was the one-stop shop for news, for entertainment, for sports, for edu-informative shows, for light hearted comedies, for song and dance for everything.Though the entertainment and movie industry had attained astral heights today, but it must be mentioned that the roots and origin of entertainment came from the authentic Doordarshan. Doordarshan is now more than 50 years old and the challenge before it is to adopt the changes that have taken place in the current scenario then what it prevailed when it began its journey. As a public service broadcaster, it needs to ensure that its broadcasting is driven by sincere vision of providing accessible, diverse, independent and high-quality content to citizens.