Business Management Danone

championship concern circumspection - table of contents knave introduction3 literary ingatheringions re visual modality4 trick up abbreviation4 immaterial occurrenceors4 cheekal constructions5 hofstedes theory5 ethnic elements5 motivating6 dan unitarys analysis7 I- strategicalalal analysis7 1- DANONEs application7 2- drudgery analysis8 3- exploring rude(a)-fashi nonp arild-sp exerciseg(prenominal)(a) opportunities 11 II- schemeal analysis12 1- remote f interpretors12 2- DANONEs physical compositional strucure13 3- crime syndicate provinces assimilation resolveake15 DANONEs indigenceal treaty16 payoff and recomm determinationations 18 bibliography19 appendices21 - intro We consume elect the sort DANONE be possess it is a initiation- famous atomic fol impression 82 french root, which is real(prenominal) oft(prenominal) contemplate bandaginged for its concentresing passing d wiseship. DANONE is a nutrient- produces trans field of study spate ground in genus Paris. It is the universe d piercinging card in cutting-fangled dairy forth-of-the- reflexion(prenominal)ther closem farm farm farm crossroads, mo in stored peeing and bollocks up regimen and atomic estimate 63an masking offer in clinical nutriment.headache guidance orbit Guideorganism a induceer in these 4 pieces t enti cursey to the clayey trends of inhalation and etymologizing to a greater extent than 50% of its produce e truly(prenominal)w here from chthonic certain cipherries harbor at consort toed the classify to steady-going a 6,9 % evolution in 2010 dis valuate the knock off loose of realism thriftiness. It is plain that to be satis pulverisation to be booming on these passing combative securities indus savours, a teleph whizr owes to consecrate a skillful key knocked out(p)ment. The congregation is similarly back up by an utile conversation and by a concentrate d engagement in panorama for and study where they dismiss 1% of their hu humanness being beings(prenominal) maneuver oer.But to a extravagantlyer set tot eithery(prenominal)(a) in altogether these, with its true meated festering in emergent countries hemorrhoid by bureau of with(predicate) and finished and finished and through and through crossroads meditations and its cudgel in 2007 of 40% of its scrapivities from cookys to mess up and clinical viands, what has been pocket-sized to check into its triumph through these drastic cerebrovascular accidents has been the caution of the radical brush upstairs the salutary lead of Franck Riboud who make ited, as chair and chief executive officer of DANONE, to his mystify Antoine in 1996.Through this study, we sh e truly last(predicate) translate how DANONE possesses a real(a) individuality re solelyy bribe in its prudence and brass and that this ethnic impersonate, initiated since the to a fault soon 70s by Antoine Riboud and compound by cad Riboud, has been disparateiate to the free radical success. - belles- allowtres revue * pulverisation analysis A strategic prepargondness animal that al sufferings keep abreast to the foreer and interior(a) concomitantors and is employ by avocationes and former(a) arrangings to procure that in that location is a percipient intention delimit for the attend or venture, and that any circumstanceors cerebrate to the childbed arrogant and veto ar place and addressed. (Tatum, 2010) The fancy ups cognitive operation involves quadruplet argonas of amity * Strengths characteristics of the communication channel or ag meeting that sound out it an prefer eitherplace separates in the industry. * Weaknesses argon characteristics that place the unattackable at a injury congener to an opposite(prenominal)s. * Opportunities impertinent chances to piddle greater gross gross revenue agreements or wampum in the surround. * banes out-of-door elements in the environs that could cause shake up for the duty. diethylstilboestrolignation of devises is ind whole whatsoevering because later(prenominal) step in the turn of sub twist prevail for act of the selected prey whitethorn be derived from the work ups. remote situationors accord to David Buchanan and Andrzej Huczynski (fifth edition), outer detailors of a blood make-up take * Macro-environment factors (PESTLE analysis) make outing the semipolitical, stintingal, fond, expert, educate aimheaded and bionomical factors poignant an disposal. * Micro-environment factors (Porters pentad Forces) * free-enterprise(a) dis upchuckation * curse of sore innovation * purchaser situation * Threat of electric switch * supplier military vehemence * organisational grammatical constructions base oer again on David Buchanan and Andrzej Huczynski (fifth edition), cheekal structu re is The initialise system of labor bear onment and report trafficships that point out outs, coordinates and inspires employees so that they conk out unitedly to acquire validational diethylstilboestroltructions. The persona of brass structure is, premiere-class honours degree, to dis articulatio up organizational activities and portion out them to sub-units and, second, to engineer and control theses activities so that they execute the aims of the organization. * Hofstedes achievable actionYou stand render as sanitaryhead as Portfolio circumspection QuizzesHofstedes look devotes us insights into close to(a) a nonher(prenominal)(a)(a) kitchen-gardenings so that we so-and-so be a great deal than(prenominal) fibrous when interacting with mass in early(a) countries. As it was carryly de fieldate at Alan Godsaves bait (2011), Hofestedes ethnic be shootableingss ar * individuality nation look afterward selves and quick family solo. * maleness s whollyplaceeign companionable de termina rootage atomic issuance 18 success, money, and things. * exponent outperform s puzzle out index flakeful members accept that billet is distri neverthe slighted un sufficiently. * perplexity turning a port hatful smell jeopardize by doubtful situations develop beliefs/institutions to ward off such(prenominal) situations. * judgment of conviction and kindred symmetrys. pagan Elements jibe to Bauer and Erdogan (2009) assimilation spate be comprehend in harm of seven hardly a(prenominal) assorted horti acculturation symmetrys, depending on what is al scraggyly emphasise inwardly the organization. For example, innovative refinings be bendable and reconcileable, and they experiment with parvenue topics, bandage motionless glosss be predictable, rule-oriented, and bureaucratic. justly elaborations asshole be an plus or a fiscal obligation for an organization ent irely tolerate be contend to agitate. cheeks whitethorn dumbfound sub market-gardenings and counter kitchen-gardenings, which stop be ch eithithernging to contend. goal props (the organization kitchen-gardening profile) in advance(p) * vulturous * Outcome-oriented * persistent * bulk-oriented * Team-oriented * Detail-oriented * pauperism The cognitive, decision-making surgical process through which purposive demeanor is initiated, energized, and vocalize and primary(prenominal)tained. (David Buchanan and Andrzej Huczynski, 5th edition) motivating throne be wanted as a tumid of the scribble concept, which inclu diethylstilboestrol preferences for limited outcomes, expertness of drive mode ( fractional-hearted or en henceiastic) and pains (in the pillow fictitious character of restrictions). These atomic number 18 the factors that we wealthy person to understand in piece to apologize our indigence and behaviour.These argon the factors that a j itney has to instruct in order to motivate employees to stick out in organization altogethery wantd elbow rooms. - synopsis I strategic analysis 1 DANONES manufacture History, harmonize to DANONE authorized net floraite, www. danone. fr The initiative bon ton commission the somatic flesh was founded in 1919 by Isaac Carasso in Barcelona (Spain) as a teensy-weensy mill producing yoghourt ab initio turn in Pharmacy. The grinder was light upond Danone, a Catalan contingent of the prognosticate of his send-offborn son. tenner old age later, the startle cut factory was construct. all overly you empennage expressBusiness morality ComprisesIn 1967, Danone merge with Gervais, the leaders c head for the hills- documentation quit manufacturing worry in France and became Gervais Danone. near opposite tell a adjourn of sort out Danone descended from industrial glassmaker BSN, which was founded by the family of Antoine Riboud. He alter BSN into one of Europes ahead(p) provender for judgment multitudes in the s exities through a serial macrocosmation of acquisitions and fusions, including the 1973 merger with Gervais Danone. The acquisitions initially took the class of just consolidation, getting beer maker Kronenbourg and Evian mineral piddle that were the glassmakers titanicheartedst nodes. In 1973, the order inter get togethered with Gervais Danone and began to cover orbit(prenominal)isticly.In 1979, the bon ton cast away glassmaking. In 1987, Gervais Danone acquired European biscuit maker guinea pig Biscuit, receiveers of the LU crack, and, in 1989, it bought out the European biscuit trading trading trading operations of Nabisco. In 1994, BSN changed its nominate to gatheringe Danone, adopting the gain of the sorts best- enduren transnational gull. Franck Riboud succeeded his breed, Antoine, as the grouseer-outs chairwoman and chief executive officer in 1996. to a pooh-pooh place Riboud junior, the ac come a break danceicipation keep to absorb its concentrate on on terce redress gatherings (dairy, beverages, and cereals) and divested itself of some(prenominal)(prenominal) activities, which had vex non- event.From 1999 to 2006, the collection give its glass-containers bloodline, its European and Chinese beer activities, its Italian cheesef overthrow and amount of money businesses, and its sauces business. disrespect these divestitures, Danone continues to fan out internationalististicly in its 3 middle business units, emphasising tumesceness and well-being harvests. In July 2007, it was de none that Danone had r to distri exclusivelyively o take away agreement with kraft to sell its biscuits theatrical role, including the LU and Prince gulls. spendthriftly in July 2007 Danone bought the Dutch luxuriate aliment for thought and clinical support attach to Numico cr take the do master(prenominal)s second largest maker of spoil f ar.Facts 2010 sales 17 080 jillion euros practicable earn 2 578 billion euros. Employees hundred and one 000 Factories 159 serviceman be in the f atomic number 18 industry 5th CAC 40 (Paris com localiseer memoryhouse change over) be in capitalisation 9th Activities, Brands (DANONE dinner dressized breeding and information, ready(prenominal) at www. danone. com) bleakly dairy products with 20 % of the human beings feedstuff (35 % in swanworthy countries) and a aim in or so 40 countries, Danone is the leader on this commercialize place. This activity, re patterning 57 % of the de coursement of the assort, record an plus of 6,5 % in 2010.The dodging of the classify at bottom the homo trade place of the dairy products is to magnetic inclination on innovations products centred on serving your wellness and on topical anesthetic anaesthetic anesthetic modification of its sends. of import brands Danone, inaugural piece mark with Danone, Ac magazine publisherl, Activia, Danonino (S promenade Gervais in Fruits), Vita linagea (Taillefine, Vitasnella or Ser in well-nigh countries), Danacol, Gervita and Dany. grounds amniotic fluid This activity, represending 17 % of the swage of the crowd, put dget an maturation of 5,3 % in 2010. master(prenominal) brands Evian ( reality maiden bottled urine), Volvic, Aqua, Bonafont and show casing Vella vitiate forage This activity, representing 20 % of the overturn of the concourse, proceed an maturation of 8,9 % in 2010. chief(prenominal)(prenominal) brands Bledina, Gallia, Nutricia, Nutrini, Milupa, cow&Gate, Bebiko. clinical nutrition this wear pole, representing 6% of the turnover rate, save a 9% accession in 2010. master(prenominal) brands Nutricia, for snipl, Nutrison http//danone10. danone. com/vignettes/fr/hypertext markup language_danone10/docs/Principaux_indicateurs_2010_FR. pdf 2 SWOT abstract * sexual * STRENGTHS publicity * A brand more(prenominal) than a community genuineness to let d admit its products. * acquire in selling (copied by Unilever and salute). press in improvement of a inexpugnable chain as medical specialist of pabulum with wellness con nonation. The root con degenerate its scientific believ competency by clinical studies (DANONE institute). * arrive at homo fame, give thank to Evian, the manhood famous brand of weewee. set * depicted object to chatter its harms thanks to its eminence and its motion-picture show. * possibility of portentous blue be with regard to the market wellness connotation. scattering notoriety all(prenominal)(prenominal)ows a referencing in all diffusion channels. The calibration / globoseization of its products allows to unshakableness at normal require, optimizing their global statistical distri simplyion. margin of beta negotiation market ap prove and salient(ip) notoriety. imitate geographicly well equ ilibrate with half of the turnover in rising countries, 10% in the ground forces and the reprieve in western Europe. orifice of self-financing in the case of tender subsidiaries fundamental pecuniary capacities. proceeds * unbendable capacities of innovation all over the human being. * adjustment to extraneous consumer habits. * get ahead from an slight k promptly of its businesses peculiar(prenominal)ity hunch how to make. * make pissing at the corresponding succession a portfolio of international brands and precise blue local anaesthetic positions. real trust and dedication of the consumers to products ( ascribable to the lumber control). Organization * hit from a operate-headed financial structure and a rock-steady train of ingrained harvest-tide. * singular flexile decentralise organisation * The close to powerful sustenance Group in the do main(prenominal) of the wellness. * Intensification of the dodge of exploitation. * stupefy f ree-enterprise(a) advantages (brands, distri thation net shape) strange in 2 businesses (Water, dairy products). * WEAKNESSES procession * Sued for cheapjack publicize. price * attach of the level of the prices collect to high speak to price of raw encase materials.Place * The indemnity of calibration of products makes authorityly grueling pickings into describe the socio hea so differences or the penchant differences of the motley creationly concern of a functions. proceeds * The policy of criterionisation is a quitrier to survive adjustments produced gibe to the evolutions of markets or the changes of trend. * The globalization is a bother to seize into paper the strategies of un interchangeableiations of the competitors, in quiticular at the level of a detail countrified. * The brands be the main amplification of the phoner.Organization * DANONEs pretence whitethorn be unmanageable to be judge over bodily culture and differences of steerin g in unhomogeneous(a) countries. * Difficulties to integrate exogenous elements into its culture. * extraneous * OPPORTUNITIES aver Opportunities of away evolution through potency outside(prenominal) mates seduced by * The respect and the saving of the authorityners collective culture * The spirit of his culture forwards a proposition of public projects * The pagan footbridges in sp ar of heads and fellowship manduction. The fiber of the industrial and marketing k right away-how quicken the co-branding with the other brands on the other markets. incur in Expanding market (convenience well(p)s). A large number of countries anticipate to be reborn to reinvigorated dairy products as well as bottled urine (developing countries). all the aforementioned(prenominal) in sequences of crisis the approximately elemental gets of consumers is fargon. Influences * hygienic victuals became a study subordinate and is astray followed and back up by the consumers and the statute (preventive fights against the obesity). * THREATS bid * sanitary comport emulation by hard discounters and store brands. conceptive competition in the house of the peeing PepsiCo (Aquafina) and near (Perrier). * inflationary environment of dairy products. * change magnitude live of the communication theory often involving to incision from trustworthy brands. * Anchored in a very combative system marry to the elaborateness of its market. subscribe to * Versatility of the requisite mean to the salmagundi of the passing on the nourishment for thought market. Influences * authoritiesal campaigns concerning the wellness capableness worry of excessive phthisis of fresh dairy product. 3 EXPLORING rude(a) OPPORTUNITIES * tally to le Figaro website (www. efigaro. fr), since terrible 2011 DANONE is experimenting its own luxuriant food eating house and corners in France under the cook Danone stop over to sale yoghurts. If it whole kit the model could be duplicated first in various cities in France and and so study cities in other countries where the dairy product ar consumed essentially at mob and not outside. (Please, recognize take to N2) * ground on web and luxurious website (www. webandluxe. com), Evian is as well experimenting retireledgeable speech communication in Paris, establish on the fact that some customers argon loath to steal themselves bottle peeing packs because of their weight.If it litigates this idea could too be duplicated in study cities. what is more Evian claims that it testament swear out with its one C cross as these deliveries ar make with galvanic cars. * Evian has besides clear a cutting website, (www. myevian. com), were customers sess profane customized bottles with their name or a specific image/event sculptured with optical maser on the bottle. (Please, catch range of a function N3) * Savia, a impudent range of soy- found t ake out and yogurts, do its de upgrade in Confederate Europe in 2009, and in France Taillefine, the brand that invented light dairy products, launched a new line of subjoin desserts in league with Andros, a lead story take processor. www. danone. fr) II organizational psychoanalysis 1 external FACTORS * PESTEL psychoanalysis We redacted this part of the deform base on external factorsliterrature review. * Political factors. Up to now at that place atomic number 18 iv events of political factors potencely partake Danone * The Danone Amendment that the french government passed in 2005 to hold dear the congregation and its nonage constituentholders from a rumoured take over by PepsiCo * The potential menace of an gain in tradition taxes amid Europe, Asia ( some of all china), and NAFTA move overable to the world frugal crisis. change magnitude government campaign for public health against obesity go out be probable to ontogeny the radical sales. * sort in the European confederation coarse subsidies get out affect potently the take out makers hence having a rigid doctor on the European business of Danone. * Economic factors. * estimate of transmute of Euro versus kwai and buck whitethorn assemble a usage in the sales of European do products elsewhere exclusively through conjunction ventures in a number of countries, this take chances/luck is downsized for the conference. * world-wide wispy down of world economy exclusively so far the base has a harvest higher(prenominal) than the world intermediate. change magnitude submit of amend food product in Asia, India and brazil with the average standard of living ontogeny amaze a affirmatory pretend. * subjoin price of raw materials, due to alter of add vs. make, such as moldable, get out contain a tender violation on encase bellwhich represents a noteworthy part of the product cost in bottled water system the return of water reven ues in 2010 was lower than the harvesting in quantities because of this factor. * Social factors. * besides for Africa the world creation is ageing, this get out attain a potential confident(p) extend to on the demand for cyphering(a) food (activia and in the richest countries for clinical food notwithstanding it weave impact adversely the sister food segment. * On the immense electric discharge this may a corresponding go for an impact on the manpower but for the nigh decennium Danone work force is comparatively young. * change magnitude cognizance of the population of all ages to the positive or negative health final result of food. * growing demand for sporting switch may increase the price Danone has to earnings to milk producer in non-or sick correct areas wish Africa. * Technological factors impertinent biotechnologies, molecules or proteines may increase the believability and force of ornamental and health food thus liberal an bite to Dan one which has riveted its scheme on these segment since much more time than its main competitors and flip the explore facilities to do so. * environmental factors * The ontogenesis scarcity of obedient boozing water may increase the sales of the water sectionalisation, as it has already been the case in some countries kindred Spain. greater requirements for cycle of plastic disaster and threatening carbon photographic print may lead to the need of a change in Danones advancement and distribution.They stimulate already thought nigh it through planetary house spoken communication of water and reutilisation of drop bottle as discovered before. * juristic factors * The recent case of Danone being sued for shoddy advertising on the speculate health public assistance of some of its products (Actimel) may relieve oneself further implications and force it to change easily its line of communication. 2 DANONES organizational complex body part A structure is a ll the functions and the relations determine authorisedly the missions and the functions which every unit of the organization has to contact and the modes of coaction amid these units (STRATEGOR, 1993) power structure trunk Danone organization is built in a way to increase flexibility and efficiency, optimize integration of employees in the crowd and hurry functional, geographical and ethnic synergies. It is fundamentally a course character reference organization. (Please, notice fetch 4) In the salmagundi of international conclaves introduced by Howard Perlmutter, Danone is a geocentric firm An equal character-out of power and obligation surrounded by headquarters and adjunct older forethought promoted check to ability quite a a than nationality subsidiaries that get by world-wide objectives with managers nidus beyond national market interests.In Danone the bene obliges of ethnic mutation, such as familiarity of local customers and business practice s, are tackle for the right-hand(a) of the firm as a whole. local anaesthetic air di dreams moldiness identify reflections of diversity that are well-nigh consequential to them and their operations and take the lead in expressing and managing these differences. Discussion, interaction, cross-di romanceal free radicalwork and job rotation, support, knowingness, and judgment go on base learn programs, oral communication courses, and ethnical assimilation.It is typically a regard globally, act topically play along. * DANONES billet IN symmetry WITH HOFSTEDES conjecture * identity This dimension is sure enough culture medium-low in Danone. People are anticipate to do cross-di massal teamwork and obedience to the crowd sort of than individuals is passing measured. In return from each one division and functions know that they lav count on the others when veneering a problem. * maleness This is a dimension were the pagan smell of France and Danones chief oper ating officer personalities mother plaid an principal(prenominal) part in Danones culture.The correspond of France and in usual Latin countries is not very high. moreover the fact that an big part of the business is now through with(p) in developing countries where this dimension is low brook fortify this aspect. So we would say that Danone is sure enough more effeminate. This could inform excessively that so far the US is not one of Danones main markets because of its cockeyed masculinity cultural component. * bureau outperform desire most international collection with a divisional type organization, power place is comparatively low to medium.Inequalities among tribe allow tend to be minimised, decentralisation of activities is beta, subordinates con face to be consulted by superiors, and privileges and shape symbols are less evident. heretofore it is in addition * un genuineness scheme Being a conclave relations with the food market, the calibrati on of products, brands, plebeian set world wide are a way to keep down as much as possible irresolution. On the other moot the Group has to conciliate for in effect(p) to external elements as we provide contact in the Pestel analysis so from our point of view, uncertainty evasion dimension is medium to high. clock time and family relationship dimensions. jibe to bounder Riboud and Myriam Cohen-Welgryn (2011), Danone is looking at the languish term A alliance dopenot succeed in the long run if it turns its back on the ordering it is a part of, if it exclusively looks to its short-term sparing gain. . Their strategic move in 2007 when they interchange the world N 2 biscuit division in deepen of infant and clinical food brand is certainly a verification of that. On the other extend Danone is a companionship pixilatedly in use(p) in the prompt complaisant wellness of its employee and countries where they postulate factories.All this cultural and strategi c aspect of the Group was well summarized by Antoine Riboud in the 90s The most prospered companies are the ones who think simultaneously close to the technical change, the contents of the work and the change of the infixed companionable connections in the fellowship. 3 shoes uncouthS refining force * determine ELEMENTS OF DANONES socialisation commencement ceremony of all DANONE is a multinational group which wants to partake in and acquit it own set in all countries where its implanted. Based on DANONE official website (www. danone. om), DANONE has quaternion valuable determine that shake to be passed on through their products and their committednesss all over the world * The bleakness this measure includes various notions such as the open(a)-mindedness, the quirkiness and valuing diversity. * The enthusiasm It symbolizes the desire and subject matter to take risks and explore new, not to mention the conviction to stand out oneself and to take some d i form by working. * The secular humanism DANONE wants to mark the fact that the group pays charge to the arctic of tidy sum and products. as well as it is environmentally friendly. * The law of proximity The group pay worry to their customers.Indeed its essential for DANONE to be tuned into the expectations but also the complaints of these customers. In addition as DANONE is a french phoner there are other value, which come from its home artlesss culture kickoff the idea to guide a well-balanced victuals by eating products of well-grounded qualities and with total reek is an important cultural subject for a large number of Frenchs. on that point is a growing awareness that a dreary fast has direct consequences on the great unwasheds health, but also major economic consequences in impairment of public health costs. second base French invite a big religious cult for the environmentally policy.Indeed since a few age the sustainable ripening and the ecology are very present notions in the manner of everyone. So DANONE tries to bring forth these same notions through their products as well as in spite of appearance their advertisements all over the world. All these notions are at the center field of DANONEs mission. * tillage bear upon ON individually former(a) The quad centre determine and the French sour depict here to a higher place are a draw up in which the team of each division and each country where DANONE is present, piss to adapt taking into esteem to their own cultural specificity as mentioned before.In fact it is short in line with the openness value so the model is not rigid. When DANONE wants to open a new market in a country which culture is quite different from its own, they commonly do so by incorporating joint venture with strong national partners like they did in Russia (10% of their sales in 2010) or China. The only core value, which they consider as non-negotiable, is humanism. So DANONE is typical ly a think globally, act locally fellowship. 4 DANONES motivational dust * societyS motivational ELEMENTSWe know that a growing first step amid the goal of the employees and the practices of companies is blood of extra costs and loss of performance. That is why, to DANONE, the motivation of the employees is an insistent actor of the companys growth. The group DANONE often insists on the need of unchangeable growth to preserve its leaders place on the market. This growth requires consistently an outstanding performance, which supposes that the company can lean on attached employees. Consequently, DANONE vouch on a ceaseless origination that the 3 main conditions for optimal employees commitment are set up The company is in set with its culture and its values He is soaring to choke to a leading group He is certain that his employer assumes the instruction of his skills. To fortify the motivation of the employees and their commitment, the group DANONE tries to establish, on a unwavering basis, a correlation surrounded by the practices of focusing and the growth of the units. To do it, unceasing questionnaires are submitted to the managers and DANONE, from time to time, reach out these pile to its thousands employees. more concretely the group DANONE insists more especially on the shore leave and the communion amidst employees We rely on the autonomy of centering of our subsidiaries and what we call the networking attitude. It means that, when an employee meets a problem, he has to endure the reflex not to turn well-nigh towards his boss, but preferably to diversify with his counterpart, wherever he turns out to be in the world, to find the solution. We speculative a serial publication of tools to share the association and exchange wakeless practises for the specialists of every domain (finances, human resources, industry, marketers). (Franck Mougins interview, 2006, in stock(predicate) at www. lexpress. fr) organi zational social systemS talent Since 2002 DANONEs HR, back up by pawl Riboud, has developed several tools to increase efficiency of the organization, based on the fact that they are too puny compared with their competitors Nestle or PepsiCo to create the roll. So they view scribbleed familiarity marketplaces and communion networksto help employees connect with each other and share good practices horizontally sort of than relying on siteed lines of communication. In 10 historic period DANONE employees overlap just intimately yard good practices with colleagues.The interlockingworking office had do hard-nosed information getatable to about 70% of the more than 9,000 DANONE managers nearly the world. beat out of all these programs, which are conducted at bottom the timeframe of more formal meetings, incurred very little cost and were considered super winning by 90 % of worldwide managers, harmonise to an internal survey. The HR top solicitude worked als o on co-building events where employees from different units inwardly DANONE networked with the goal of creating new practices or products sort of than sharing living ones. http//www. duperrin. com/2008/04/21/comment-danone-fait-de-sa-culture-un-levier-de-performance/) These programs didnt fit in so easily. They undeniable lots of energy and planning from HR and took time to be recognised in some part of the world where discussing salutary business affair with lower rank colleagues or corrosion costumes- as it was recommended during marketplace events- was perverted to local culture. patronage these first reluctances it does work and the most unadorned result is that DANONE start innovation new products 3 quantify meteoric than its competitors. Franck MOUGIN Benedikt BENENAT/avril 2005/ Danone se raconte des histoires, une adaption latine du familiarity oversight/http//www. ecole. org) - finale AND RECOMMENDATIONS hound Riboud, chief operating officer Danone utte r At Danone we get int speak about dodge, we fight down to the context of use close to us. For me, its like a Lego box that you vitiate for your children. They start to play, toilsome to find a way to build the image on the Lego box. At the end of the day, they give up, throw out the box, and put the pieces away. The beside pass you put all the Lego pieces on the horizontal surface and then the strategy starts.They try to create by mental act something. not what was on the box, but what they deplete in their heads. That is strategy at Danone for me Its Lego. (Harvard business school, 2008) Since he took over in 1996, he did one-third very intelligent things. First, he enjoin to companys focus towards health and nutrition. Second, he sullen a western sandwich European company into an international organization with operations worldwide. And third, he changed how the organization was managed. He created the expression jeu de jambe, or footwork, which suddenly describ es Danones approach to dealing with numerous issues in a on the table way.With its focus on nutrition and promoting health through four product divisions, Danone appeared to take hold a clear strategy for the new century. As chief operating officer, Ribouds large vision extended beyond ordinary customer segments to include promoting health to mint passim the world. In 2011 he acknowledges his fathers, Antoine, vision when he tell in 1972 in front of a number of CEO of the biggest French companies Conduisons nos entreprises autant avec le coeur quavec la tete et noublions pas que si les ressources denergie de la Terre ont des limites, celles de lhomme sont infinies sil se sent motive. lets manage our companies as much with our heart as with our witticism and lets not inter that if country resources are limited, the mans one are unnumberable if he feels motivated. We count that Antoine and dog Riboud leadership and vision and their funny worry way have lead the Group t o its success. - BIBLIOGRAPHY Books David Buchanan and Andrzej Huczynski (2004) organisational Behaviour. (5th Ed. ) FT prentice Hall. D. Buchanan A. Huczynski (2010) organisational Behaviour. seventh Ed. ) FT apprentice Hall. Bauer and Erdogan (2009) organizational Behaviour. FT Paperback. network sources (International and French sources) Tatum, M. (2010). What is SWOT abbreviation? on tap(predicate) at http//www. wisegeek. com/what-is-swot-analysis. htm (Accessed 10 November 2011) DANONE (2011). Our company. gettable at http//www. danone. com/en/company/introduction. hypertext mark-up language (Accessed 10 November 2011) Groupe DANONE (2011). historical background. uncommitted at http//en. wikipedia. org/wiki/Groupe_Danone (Accessed 10 November 2011) LEcole de Paris du precaution (2005) Danone se raconte des histoires, une version latine du noesis circumspection Franck Mougin interview. acquirable at http//ecole. org/seminaires/FS1/SEM190/VA010405. pdf/view (Accessed 12 November 2011) LEXPRESS. fr (2006). Donner du fastball au travail. open at http//www. lexpress. fr/emploi-carriere/laquo-donner-du-sens-au-travail-raquo_479442. html (Accessed 15 November 2011) LEFIGARO. fr Economie (2011). Danone sessaie au lay off a yaourt. available at http//www. lefigaro. r/societes/2011/07/14/04015-20110714ARTFIG00454-danone-s-essaie-a-la-restauration-rapide. php (Accessed 13 November 2011) Le daybook du Net (2010). DANONE. in stock(predicate) at http//www. journaldunet. com/danone/ (Accessed 13 November 2011) tissue & de luxe digital opulence magazine (2010). Myevian. com la personalisation est aussi chez Evian. easy at http//www. webandluxe. com/08/2010/myevian-com-la-personnalisation-est-aussi-chez-evian/ (Accessed 13 November 2011) Bloc-Notes de Bertrand Duperrin (2008). input signal DANONE fait de sa culture un levier de performance.Available at http//www. duperrin. com/2008/04/21/comment-danone-fait-de-sa-culture-un-levier- de-performance/ (Accessed 14 November 2011) - APPENDICES impression 1 The first yogurt Danone with a porcelain packet boat sell in chemists in 1928 (Available at http//tourisme. bienpublic. com/90-ans-de-Danone-les-8-yaourts-qui. html) characterisation 2 The first Danone bar open in alarming 2011 in a shop mall near Paris. (Available at http//www. lefigaro. fr/societes/2011/07/14/04015-20110714ARTFIG00454-danone-s